Marketing Analyst
We're hiring a Marketing Analyst to support paid media operations, trafficking/QA, and meaningful SEO support, including monitoring search visibility and coordinating fixes and content inputs that improve local discovery. This role is fully remote (East Coast hours) and is designed for someone who is organized, detail-oriented, and comfortable operating across platforms.
Key Responsibilities
Media operations, trafficking & QA
- Support campaign setup and trafficking: UTMs, naming conventions, creative flighting, landing page QA, launch verification, and tracking hygiene
- Maintain platform and reporting hygiene (tagging, conversion checks, broken link detection) and escalate issues quickly with clear documentation
- Coordinate cross-functional timelines and communication for launches and updates
Performance monitoring & reporting
- Pull and compile weekly performance reporting and surface key changes, drivers, and recommended next actions
- Support pacing, budget tracking, and basic forecasting inputs for stakeholders
SEO support
- Monitor rank tracking and organic visibility dashboards, flagging material changes in priority markets, locations, and service lines
- Coordinate technical SEO fixes with web/dev (e.g., redirects, indexing issues, Core Web Vitals inputs, schema/local markup coordination, broken templates, crawl anomalies), tracking through to completion
- Track AI search visibility and citation appearances (e.g., presence in AI-driven discovery surfaces, brand/service citations, and changes in click behavior), and document learnings for the team
- Partner with SEO leadership to maintain a unified search approach across paid, local (GBP), and organic surfaces
Tools & platforms
- Paid media: Google Ads (required), Microsoft Ads
- Search and local: Google Business Profile (GBP); local listings tooling (e.g., Yext/Uberall or equivalent)
- Core systems: BrightEdge, Birdeye
- Analytics & BI: GA4 (or equivalent), Looker Studio/Tableau (or equivalent), Excel/Google Sheets; SQL is a plus
- Tagging & measurement: Google Tag Manager (or equivalent), UTM governance; call tracking/recording (e.g., CallRail or equivalent)
Qualifications
- 2--5+ years supporting paid media ops/trafficking, marketing operations, or marketing support
- Working familiarity with ad platforms and tracking workflows
- Strong organization, attention to detail, and ability to coordinate across teams
- Practical SEO familiarity: rank/visibility monitoring, on-page basics, and comfort coordinating technical fixes and content inputs
- Strong written communication and documentation habits