VP Demand Generation - US

Job description

About CoreView  

CoreView is the global leader in Microsoft 365 (M365) tenant resilience, serving over 23 million users worldwide. We empower the world’s leading organizations to master the complexity of Microsoft M365. Through robust security and precise governance, we help ensure that our client’s environments stay cyber-resilient and productive, no matter how complex they are. Our unified, cloud-native platform delivers powerful automation, rapid value, and end-to-end visibility across the entire M365 ecosystem. Backed by world-class support and a collaborative, innovative culture, CoreView is a place where your ideas matter, and your work truly impacts global enterprises.

Role Overview

We are looking for a VP Demand Generation to own and scale our global demand engine across paid, organic, partner, and field channels. This role is accountable for delivering predictable, high‑quality pipeline for our GTM focus segments (Mid-Market (1000-5000 employees), Enterprise (5000+ employees) and Public Sector ) and for improving efficiency over time (lower CAC, higher conversion, higher ASP).

You will lead a small but highly capable global team, work closely with Sales, SDR, Product Marketing, and Partners, and bring a strong data mindset to everything you do.

This is a hands‑on leadership role. You will operate at both strategic and execution levels: setting direction, building programs, and diving into campaigns, data, and tools as needed.

Job requirements

Must‑have:

• 10+ years in B2B SaaS demand generation or growth marketing, including experience at a scale‑up or high‑growth environment.
• Proven track record of owning and delivering pipeline targets in partnership with Sales and Business Development teams.
• Strong experience targeting mid‑market and enterprise accounts (1K+ employees), ideally with a mix of inbound and targeted outbound/ABM‑style motions.
• Deep understanding of full‑funnel demand generation across paid, organic, email/nurture, events, and partner channels.
• Strong analytical skills with the ability to build models, interpret data, and make clear decisions based on numbers.
• Hands‑on expertise with Salesforce and marketing automation (e.g. HubSpot, Marketo, or similar), plus familiarity with common ad platforms and analytics tools.

• Experience leading and scaling a high‑performing team, including hiring, coaching, and performance management.
• Clear, concise communication style; comfortable presenting to executive and board‑level stakeholders.

Nice‑to‑have:

• Experience in Microsoft 365 ecosystem, security, governance, or IT operations.
• Experience in private‑equity backed businesses and working with C‑suite/board on growth plans, budgets, and performance.
• Exposure to SLED/public sector or other regulated industries.
• Familiarity with ABM tools and approaches (6sense, Demandbase, etc.).

Job responsibilities

1. Pipeline Ownership & Performance

• Own the marketing‑sourced pipeline target (55% of new business pipeline) and deliver against quarterly and annual goals.
• Build and continuously refine a full‑funnel demand model (impressions → leads → MQL → SAL → SQL → opportunity → revenue) with clear volume, conversion, and velocity assumptions.
• Define and track core demand KPIs (by region, segment, product, and channel), including ROI, CPL, CAC, and payback period.
• Partner with Sales and Business Development (SDRTeam) leadership on funnel targets, SLAs, and forecast cadence.

2. Demand Strategy & Campaigns

• Own the global demand generation strategy aligned to company growth targets, GTM focus segments, and product priorities.
• Design and run integrated campaigns across paid media, content syndication, email, website, webinars, events, and SDR programs to drive new logo and expansion pipeline.
• Work closely with Product Marketing to translate messaging and positioning into concrete offers, campaigns, and plays that resonate with IT, security, and operations audiences.
• Ensure a strong test‑and‑learn culture with clear hypotheses, A/B tests, and regular iteration based on results.

3. Channel & Program Ownership

• Paid Demand: Own paid search, paid social, display, and sponsorships. Set budget, targets, and optimisation strategy to maximise ROI and pipeline impact.
• Website & Conversion: Partner with Web/SEO to improve traffic quality, landing page performance, and on‑site conversion (forms, demos, trials, content).
• Email & Nurture: Build and optimise nurture programs and lifecycle journeys that move accounts and buying groups through the funnel.
• Events & Field: Partner with Field MarketingTeam across EMEA, APAC and the US to define how events (virtual and in‑person) contribute to pipeline, including pre‑event, at‑event, and post‑event plays.

• Partner & Channel: Collaborate with Channel/Alliances and Field teams to design and execute joint marketing campaigns and scalable partner plays that generate opportunity.

4. Data, Operations & Tooling

• Work closely with Marketing Operations to ensure clean data, accurate attribution, and aligned definitions (MQL, SAL, SQL, pipeline stages).
• Use Salesforce, HubSpot (or similar), and BI tools to get to a single view of performance and forecast.
• Improve marketing efficiency by identifying what to scale, fix, or stop, using data rather than opinion.
• Contribute to the evolution of our attribution model (e.g. first‑touch + assist reporting) and ensure it supports clear decision‑making.

5. Leadership & Cross‑Functional Alignment

• Lead, develop, and mentor a global demand generation team (paid, digital, events, regional/field).
• Build a strong operating rhythm with Sales, Business Development, Product Marketing, and Channel teams (QBRs, pipeline reviews, campaign planning).
• Communicate performance and plans clearly to executive stakeholders, including data‑driven updates on what’s working, what isn’t, and where we are betting next.
• Contribute as a senior member of the marketing leadership team on strategy, planning, and budget.

Additional Notes As we grow, we are looking to hire people who share our values and goals. Our values are the core of everything we do:

• Collaboration –  Sharingknowledge, resources, and support to drive success
• Ownership –  Holdingourselvesaccountable for delivering excellence
• Respect –  Valuingevery voice to build a stronger team
• Empathy–  Understandingeach other to foster a supportive workplace

We are committed to creating a diverse and inclusive global workplace, helping each other achieve our goals, and having fun along the way.    CoreView is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace. All qualified applicants will receive consideration for employment and will not be discriminated against based on gender, race/ethnicity, protected veteran status, disability, or other protected group status.