Social Media Coordinator
Alexander Wang LLC is a fashion brand seeking a Coordinator for their Social Media team. This role supports global social media operations, focusing on content publishing, community engagement, and performance reporting across various platforms.
Responsibilities
- Support the day-to-day execution of the brand’s social media presence across multiple platformsPrimary platforms: Instagram (Feed & Stories), TikTokSecondary platforms: X (Twitter), Facebook, YouTube, PinterestAPAC platforms: Weibo, WeChat, Redbook (Xiaohongshu), Douyin
- Assist with organizing and maintaining weekly social media calendars and scheduling posts using Sprout Social
- Support community management by engaging with approved content in accordance with brand guidelines, platform best practices, and cultural sensitivities across markets
- Assist with management of the Alexander Wang Broadcast Channel, including scheduling and posting
- Compile weekly social media performance reports and assist with analytics tracking
- Reporting tools include Excel and PowerPoint
- Analytics platforms include Sprout Social and Lefty
- Support the execution of social strategies by tracking performance, identifying patterns, and sharing observations and insights
- Conduct ongoing research into social, cultural, and platform-specific trends, including emerging voices, communities, and conversations relevant to the brand
- Monitor global and regional cultural moments to support timely, relevant, and inclusive content execution
- Participate in regular check-ins to review calendars, performance updates, research findings, and upcoming content
- Collaborate cross-functionally with Retail/DTC, Wholesale, Buying & Planning, PR, Design, and E-commerce teams to support business objectives
- Assist in sourcing creative talent and external imagery (e.g., Getty, earned social), ensuring alignment with brand standards, diversity considerations, and social media guidelines
- Support the ongoing evolution of the brand’s social media operations, processes, and cultural relevance
- Support the security of social media platforms by adhering to company security protocols and escalating suspected issues, including unusual activity or potential account compromise
Skills
- 1–2 years of experience in social media, digital content, or marketing; fashion or luxury experience preferred
- Bachelor's degree preferred, or equivalent relevant experience
- Familiarity with Instagram and TikTok posting tools and basic content editing
- Working knowledge of Instagram, TikTok, Facebook, X (Twitter), YouTube, and Pinterest
- Exposure to APAC platforms including Weibo, WeChat, Redbook, and Douyin preferred
- Experience using analytics and reporting tools such as Sprout Social and Lefty preferred
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Basic working knowledge of Adobe Creative Suite preferred
- Strong attention to detail and organizational skills
- Clear written communication skills
- General knowledge of social media best practices and platform trends
- Familiarity with the Alexander Wang brand and its positioning preferred
- Fashion or luxury experience
- Bachelor's degree
- Exposure to APAC platforms including Weibo, WeChat, Redbook, and Douyin
- Experience using analytics and reporting tools such as Sprout Social and Lefty
- Basic working knowledge of Adobe Creative Suite
- Familiarity with the Alexander Wang brand and its positioning
Company Overview