Social Media Coordinator
Blu Dot is an award-winning designer and maker of modern home furnishings, currently searching for a Social Media Coordinator. The role involves managing and growing the company's presence across various social media platforms, focusing on content planning, community engagement, and brand storytelling.
Responsibilities
- Develop, schedule and publish content across Meta, LinkedIn, and Pinterest
- Maintain a consistent brand voice and visual identity across all channels in partnership with creative team
- Build content calendars that align with product launches, seasonal trends, store events, trade and contract support needs, and is consistent with other channels including email, site and paid media
- Optimize content formats (Reels, Stories, Carousels, Articles, Pins, etc) based on platform needs and results
- Build engaging content (in partnership with creative team) that drives shares, reach and follows across all platforms and for all customer segments
- Monitor and respond to comments, messages, and mentions to maintain a positive and active community across platforms
- Track customer sentiment and relay insights to the broader service and marketing teams
- Identify and nurture relationships with creators, influencers and brand advocates across direct to consumer, trade and contract audiences
- Assist with press outreach and communication efforts related to product launches, brand events in partnership with agency
- Coordinate influencer and media product sends
- Track press mentions and compile PR reports with agency
- Support the creation of press kits and editorial calendars
- Track KPIs for engagement such as website traffic, follower growth, saves and shares. Drive growth in partnership with growth media team to optimize organic in partnership with paid media
- Prepare weekly, monthly and quarterly performance reports with insights and optimization recommendations
- Monitor competitor activity and social trends to identify new opportunities
Skills
- 1-2 years of experience in social media, content creation or digital marketing
- Familiarity with Meta Business Suite, Linkedin and Pinterest analytics tools
- Strong writing skills and an eye for design, composition and visual storytelling
- Ability to manage multiple deadlines in a fast-paced environment
- Some experience in design or furniture is a plus
Company Overview