Influencer Marketing Manager
Who we are
Softr is the first AI-native platform for building business apps such as internal tools and client portals, without any code.
If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…
We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need — without relying on developers, without learning to code.
Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations.
We’re a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.
Who we're looking for
We are looking for a creative and data-driven Influencer Marketing Manager to own and scale Softr's influencer and creator partnerships program. You will build relationships with the AI Automation, productivity, and SaaS creator communities, turning authentic voices into a powerful growth channel. This is a high-impact, high-autonomy role reporting directly to the Head of Marketing.
Tasks
Your responsibilities
Influencer Strategy & Campaign Management
- Develop and execute Softr's influencer marketing strategy across YouTube, LinkedIn, TikTok, X, and newsletters.
- Identify, vet, and onboard nano-, micro-, and macro-influencers in the no-code, SaaS, and productivity niches.
- Plan and manage end-to-end influencer campaigns — from briefing and content review to publishing and performance tracking.
- Build and manage a creator database and pipeline using Softr's own tools and CRM.
Partner Relations & Community
- Cultivate long-term, authentic relationships with creators and brand advocates.
- Negotiate deals, manage contracts, and handle payments and deliverables.
- Develop ambassador and affiliate programs to scale word-of-mouth growth.
- Represent Softr at creator events, virtual summits, and community gatherings.
Analytics & Reporting
- Define KPIs for influencer campaigns (reach, engagement, signups, MRR attributed).
- Track performance data and produce bi-weekly and monthly reports for leadership.
- Run A/B tests on formats, CTAs, and platforms to optimize ROI.
- Work with the Growth team to connect influencer attribution to pipeline and revenue.
Requirements
What you bring to the table
- 3+ years of experience in influencer marketing, creator partnerships, or community-led growth at a B2B SaaS or AI automation/no-code/low-code company.
- Proven track record of launching campaigns that drove measurable product signups or revenue.
- Deep familiarity with the AI Automation, no-code, productivity, and SaaS creator ecosystem.
- Experience negotiating and managing contracts with content creators and agencies.
- Strong analytical mindset, comfortable working with attribution models and marketing dashboards.
- Excellent communication and relationship-building skills; you can work with a YouTuber and a CFO on the same day.
- Self-starter who can operate with autonomy in a remote, async-first environment.
- Experience using tools like Airtable, Notion, HubSpot, or Softr itself is a big plus.
Benefits
Why is Softr the best place to work?
- Fast-growing company and opportunity to make an impact on a large scale.
- Competitive salary and equity options.
- Fully remote and flexible work schedule.
- High ownership, zero bureaucracy. Lean team, get-things-done mindset.
- Annual company retreat and team gatherings.
- Work directly with the founders and leadership team.
- Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
- Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like Gokul Rajaram, Scott Belsky, Brian Balfour, Cristina Cordova and more (check out the full list ).