Senior Account Executive

Job Title

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

The D/Cipher-MNI Senior Account Executive is responsible for assessing the market

potential of prospective accounts and building meaningful relationships with local,

regional, and national businesses to understand and solve their marketing challenges.

This role is ideal for a proven sales professional and marketing leader who thrives in a

consultative, relationship-driven environment and is motivated to grow and maintain a

high-performing territory.  The ideal candidate will identify, develop, and expand client

relationships through face-to-face meetings, strategic prospecting, industry events,

branding initiatives, presentations, and by penetrating organizations at the highest

decision-making levels. 

The Senior Account Executive works closely with clients, advertising agencies, and

internal teams to design and execute integrated advertising and marketing programs

that align with client objectives and deliver measurable results against key performance

indicators (KPIs) including the following key responsibilities:

• Develop and manage a robust sales territory by building brand equity, driving business development, and selling advertising solutions throughout regional markets.

• Bring a deep understanding of Ad-Tech solutions, end-to-end digital media products and media solutions in order to confidently position customized, results-driven strategies.

• Cultivate and grow high-level relationships with clients and advertising agencies using a consultative, insight-driven sales approach, driving new growth from new brand and agency accounts.

• Identify and unlock revenue opportunities within existing brand and agency relationships to drive incremental growth.

• Provide ongoing client management, including regular performance reviews, marketing plan optimization, educational events, and client entertainment.

• Deliver consistent updates to management on sales pipeline, percent-to-goal, territory

• performance, opportunities, and regional challenges.

• Conduct thorough client needs analyses to uncover marketing pain points and develop targeted strategies to address them.

• Consistently exceed annual revenue goals.

This role is remote, however travel to the office will be required as appropriate given business needs.

About The Team | The Team and/or Brand:

D/Cipher is People Inc.’s in-house Media platform and activation team, fueled by the

rich user engagement data of People Inc., the nation’s largest publisher.  D/Cipher helps advertisers make informed media buying decisions on and off People Inc. content.  Media Now Interactive (MNI), part of the People Inc. family, has been a trusted partner to regional and national agencies and brands for over 55 years, and is an integral distribution channel for the People Media offerings.

The D/Cipher-MNI team provides a single point of contact for multi-platform, customized, and targeted advertising solutions. From research and strategy to execution and analysis, the  team offers a comprehensive suite of digital products, services, and integrated opportunities designed to efficiently and effectively reach audiences in select markets.

About The Position’s Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results:

55%: Achieve revenue goals established by the company for both existing and

developmental accounts. Sell advertising and digital solutions while providing

ongoing service to advertising agencies and direct clients. Evaluate the

advertising revenue potential of assigned accounts and communicate advertiser

marketing needs to sales management, research, production, and promotion

teams to develop impactful, customized presentations. Maintain strong, positive

relationships with clients and internal stakeholders.

20%: Proactively prospect new business opportunities across the territory,

including B2C and B2B clients, through consistent outreach, face-to-face

meetings, presentations, events, entertainment, and other business development

efforts.

10%: Collaborate with internal D/Cipher-MNI teams—including planning,

marketing, research, account management, and ad-ops—to develop integrated

media plans and compelling sales support materials.

10%: Leverage published data and industry insights to approach advertisers with

informed sensitivity to their business challenges. Present solutions to key

decision-makers using written and visual materials. Manage and execute client-

selected solutions while delivering exceptional customer service.

5%: Provide timely and accurate monthly, quarterly, and ad-hoc reports to

management. Maintain accurate performance records and generate additional

reporting as required. Perform other duties as assigned.

The Role’s Minimum Qualifications and Job Requirements:

Education:

• College degree preferred, or equivalent work experience.

Experience:

• 5-7 Years of Ad-Tech Solutions selling as well as relevant digital media sales

• Proven track record of sales success, often exceeding $3MM-$5MM, and development of effective sales presentations.

Specific Knowledge, Skills, Certifications and Abilities:

• Business development and Ad-Tech specialist with a demonstrated ability to grow

• client and agency relationships through prospecting, lead generation, and deep organizational engagement.

• Exceptional presentation, communication, and interpersonal skills.

• Direct Ad-Tech Experience in advertising sales with the ability to develop, present, and sell high-level media strategies and marketing plans to C-level executives and agency teams.

• Highly driven and entrepreneurial, with a passion for success, strong business acumen, excellent time management skills, and a strong work ethic.

• Proven history of exceeding revenue goals, north of $3MM, and consistently overachieving.

• Knowledge of competitive media strengths and weaknesses preferred.

• Excellent organizational, multitasking, and problem-solving abilities.

• Ability to thrive in a collaborative, competitive, and fast-paced environment.

• Professional demeanor with strong customer service skills.

• Self-starter capable of working independently and adapting quickly to varying sales situations.

• Valid U.S. driver’s license required.

Approximate Travel Requirement: 40%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.