Sponsorship Specialist (Hybrid)
CareFirst BlueCross BlueShield is a healthcare organization seeking a Sponsorship Specialist to support their sponsorship portfolio in Maryland and DC. The role involves planning and executing partnerships, managing vendor relationships, and assessing the effectiveness of sponsorships and events.
Responsibilities
- Establishes sponsorship market presence by developing strategic marketing and sales plans, publicizing sponsored events
- Identifies potential sponsors by researching and collecting competitive intelligence; exploring leads; evaluating opportunities
- Support sponsorship and event processes and serves as the point person with vendors and partners to coordinate details including billing, promotion, and other logistics
- Supports the activation of sponsorship assets focused on growing CareFirst brand awareness and favorability
- Helps to keep accurate and updated records of all contacts and assets
- Supports the assessment of each sponsorship and event effectiveness and report regularly on key metrics
Skills
- Bachelor's Degree in Marketing, Hospitality, Communications, Business or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience
- 1 year experience in corporate sponsorship or events
- Demonstrated success in planning, project management/coordination and meeting deadlines
- Ability to maintain effective interpersonal relationships
- Ability to recognize, analyze, and solve a variety of problems
- Excellent communication skills both written and verbal
- Strong negotiation and closing skills
- Strong event planning skillset, both pre and post event
- Must be eligible to work in the U.S. without Sponsorship
Benefits
- Comprehensive benefits package
- Various incentive programs/plans
- 401k contribution programs/plans
Company Overview