Ecommerce Manager
About Cornbread Hemp
Cornbread Hemp is a Kentucky-based CBD company on a mission to make the highest-quality, full-spectrum hemp products in the world. We're a small, passionate team rooted in transparency, craft, and a genuine love for the plants we grow. Our products are trusted by hundreds of thousands of customers — and we're just getting started.
We're looking for a sharp, hands-on Ecommerce Manager to help us grow our direct-to-consumer website and Amazon presence. This is a role for someone who loves rolling up their sleeves, thinks analytically, and cares deeply about the customer experience.
Role Overview
As our Ecommerce Manager, you'll own the day-to-day performance and strategy across our DTC website. You'll work closely with our brand, creative, web and operations teams to drive revenue, improve conversion, and deliver a best-in-class shopping experience.
This is a high-ownership role. You won't just maintain what exists — you'll identify opportunities, propose solutions, and drive them to completion.
Key Responsibilities
Website & Customer Experience
- Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising.
- Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value.
- Partner with design and copywriting to build and test high-converting landing pages and PDPs.
- Lead A/B testing initiatives across product pages, homepage, and checkout flows.
- Ensure a seamless, on-brand experience across desktop and mobile.
- Coordinate with development resources for site updates, new features, and bug fixes.
- Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals.
Reporting & Analytics
- Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS)
- Deliver weekly and monthly performance recaps with clear insights and recommendations
- Use data to prioritize initiatives and make the case for resource investment
Qualifications
Required
- 5-7 years of ecommerce experience, ideally with a DTC brand in CPG, health & wellness, or food/bev
- Hands-on Shopify experience — you know your way around themes, metafields, apps, and the admin
- Experience at a brand with a subscription component (Skio, Recharge, Stay, etc.)
- Comfort with analytics tools: Google Analytics (GA4), Shopify analytics, etc.
- CRO experience — formal testing programs, hypothesis frameworks, or work with tools like Optimizely, Visually, Shoplift, etc.
- Strong project management skills — you're organized, follow through, and keep things moving
- Excellent written communication; you can clearly explain data and ideas to non-technical teammates
Nice to Have
- Knowledge of the hemp/CBD regulatory landscape
- Knowledge of health & wellness, food/bev, supplements, etc.
What We Offer
- Competitive salary commensurate with experience
- Full benefits package — 401k, health, dental, and vision
- Generous product allowance (yes, really)
- Remote-friendly with flexibility; we're headquartered in Louisville, KY
- A small, collaborative team where your work visibly matters
- The chance to help build something you're genuinely proud of