Senior Director, International Sales
Senior International Director of Sales
Industry: Skincare / Beauty Reports To: VP International Business Development Location: Flexible / Global (frequent international travel required)
Position Overview
The Senior International Director of Sales will lead and scale the company’s global sales strategy across international markets. This role is responsible for driving revenue growth, expanding market presence, developing high-performing regional teams, and building strategic partnerships with distributors, retailers, e-commerce platforms and key accounts worldwide. The ideal candidate brings deep experience in international beauty or skincare sales, strong cultural fluency, and a proven track record of accelerating growth in diverse markets.
Key Responsibilities
Global Sales Strategy & Growth
- Develop and execute comprehensive international sales strategies aligned with company goals and brand positioning.
- Identify, evaluate, and prioritize new market opportunities across EMEA, APAC, LATAM, and other regions.
- Set and manage annual sales targets, forecasts, and budgets for international markets.
- Drive sustainable revenue growth while maintaining brand integrity and premium positioning.
Market Expansion & Channel Management
- Lead distributor search, selection, contract negotiation, and ongoing relationship management.
- Oversee go-to-market strategies across multiple channels, including retail, e-commerce, professional, and specialty.
- Partner with Marketing and Product teams to localize launches, promotions, and assortments by market.
- Monitor competitive landscape, pricing strategies, and market trends to inform decision-making.
Team Leadership & Development
- Build, lead, and mentor regional sales directors and international sales team.
- Establish clear performance metrics and accountability structures.
- Foster a collaborative, culturally aware, and results-driven sales culture.
Key Account & Partner Management
- Manage executive-level relationships with strategic international accounts and partners.
- Lead high-level negotiations and ensure alignment with commercial and brand objectives.
- Travel internationally to support key partners, market launches, and sales initiatives.
Reporting & Cross-Functional Collaboration
- Provide regular performance updates, insights, and recommendations to executive leadership.
- Collaborate cross-functionally with Marketing, Operations, Supply Chain, Finance, and Regulatory teams to ensure operational excellence.
Qualifications
- Bachelor’s degree, MBA or advanced degree preferred.
- 10+ years of progressive sales leadership experience, with at least 5+ years in international sales.
- Proven success scaling global markets within skincare, beauty, cosmetics, or consumer packaged goods.
- Strong understanding of international distribution models and regional market dynamics.
- Exceptional leadership, negotiation, and relationship-building skills.
- Highly analytical with strong forecasting and P&L management experience.
- Willingness to travel internationally up to 40–50%.
Preferred Skills & Attributes
- Experience launching and growing premium or professional skincare brands internationally.
- Strategic thinker with a hands-on, entrepreneurial mindset.
- Comfortable working in fast-paced, high-growth environments.
- Strong cultural intelligence and adaptability across global markets.