Senior Analyst, Social Analytics & Insights

Sony Pictures Television is looking for a Senior Analyst, Social Insights & Analytics to join our Insights Strategy & Analysis Team. As part of the SPT Insights, Strategy, and Analytics team, the Sr Analyst will lead social analytics & insights reporting relating to Sony Pictures Television series, across titles and campaigns. They will work in a consultative manner with cross-functional teams to deliver insights that inspire creative development, content strategy, and marketing. Using a variety of social analytics tools, the Sr Analyst will report on social volume, conversation, sentiment, & discussions to derive actionable insights to support our SPT marketing, social, YouTube, & content strategies. The Sr Analyst will elevate the voice of our fans & audiences to provide strategic insights that support Sony Pictures Television's success. The Senior Analyst, Social Insights & Analytics will report to the Director, Social Insights & Analytics. Responsibilities Title/Brand & Campaign Tracking • Deliver regular cadence tracking of trailers/campaigns (i.e., 24-hour, 48-hour, etc.) and series (i.e., premiere, weekly, finale, etc.) across metrics including views, engagement, sentiment • Report social KPIs to support and inform marketing and PR strategies • Derive actionable insights into series elements, such as characters, talent, storylines, etc. based on social conversation volume • Identify organic and trending conversation drivers from SPT series or in broader landscape that could be applied to timely creative, marketing & social strategies • Partner across the team to combine social insights alongside primary, syndicated, and performance data on titles and genres • Produce and present insights deliverables on titles, including performance insight memos, season diagnostic studies, etc. • Coordinate with partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders Landscape & Trends • Lead custom reporting on ad hoc topics relating to genres (i.e., YA, horror, game shows, etc.), cultural trends (i.e., Gen Z, Gen Alpha, etc.), or broader landscape (i.e., AI, cord cutting, etc.) • Monitor relevant industry and buyer trends via social analyses of sentiment and engagement • Coordinate with genre leads on analyses in support of relevant in-depth analyses to evaluate genre landscape & content trends Communication • Design best-in-class deliverables that concisely and effectively communicate insights • Clearly articulate and translate complex, data-driven insights into crisp, actionable takeaways • Present findings to key stakeholders including leadership, development, current programming, marketing/PR, as well as to EPs, production companies, etc. • Establish close, effective relationships with creative, marketing, and partners across Sony Qualifications • 3-5+ years of experience in social media analytics and insights research for media and entertainment • Expert understanding of social platform tools and best practices across YouTube, Twitter/X, Facebook, Instagram, Reddit, TikTok, etc. • Experience with a range of social analytics software including Talkwalker, Tubular, ListenFirst, Audiense, Soprism, Viral Moment, Brandwatch, YouTube Studio Analytics, etc. • Familiar with the TV landscape, including linear networks, digital platforms, and emerging media platforms, as well as TV production business model • Familiar with analytical tools like Tableau, research tools such as Nielsen ratings or primary research, or organizational tools such as Airtable • Proficient in Microsoft Office suite (PowerPoint, Excel, Outlook, Word) • Exceptional organization and project management skills, ability to prioritize multiple projects • Confident and self-motivated; able to own projects and execute them at a high level • Able to synthesize information across multiple methodologies to tell clear, concise stories • Strong interpersonal, consensus-building skills, with ability to communicate and achieve results across multiple stakeholders • Respectful, friendly, and approachable with a positive outlook and attitude • Collaborative and transparent with experience working in a matrixed, multicultural, and international organization • Bachelor's degree required, preferably in the fields of Marketing, Communications, Economics, Psychology, Social Sciences, Data Science, or related fields Reference: ECNJOBID-104-23-245-64 in the application