Senior Performance Marketing Lead
This company is a private, high-performance men’s health practice focused on restoring energy, clarity, and confidence in men through advanced testing and personalized treatment plans. Operating a high-end, direct-to-consumer model, the organization emphasizes efficiency, precision, and measurable outcomes. We are seeking a senior, hands-on performance marketer to manage our paid ads, conversion funnels, and tracking, with a focus on turning ad spend into qualified consultations and clients.
Responsibilities
- Paid Ads Management
- Manage and optimize Google Ads (search-focused, high intent)
- Manage Meta Ads (retargeting and selective acquisition)
- Improve cost per booked consultation
- Funnel Optimization
- Improve landing page conversion rates
- Optimize booking process and reduce drop-off
- Align messaging from ads to landing page
- Tracking and Attribution
- Ensure accurate conversion tracking (Google and Meta)
- Improve CRM attribution (GoHighLevel)
- Track performance from click to booked appointment to patient
- KPI Ownership and Reporting
- Own and report on key performance metrics
- Use historical data to identify trends and opportunities
- Provide clear, actionable weekly reporting
- Continuously optimize toward revenue and efficiency
- Performance Optimization
- Identify and fix inefficiencies quickly
- Improve efficiency before scaling
- Focus on quality of leads, not just volume
Qualifications
- Strong experience with Google Ads for lead generation
- Experience with high-ticket services ($5K–$15K+ customer value)
- Understanding of conversion rate optimization and funnels
- Experience with tracking and attribution
- Ability to diagnose problems and take action quickly
Nice to Have
- Experience in men’s healthcare or wellness
- Familiarity with GoHighLevel
- Experience improving show rates and lead quality
This role is focused on performance and revenue, not social media management, content creation, or brand strategy. Success is measured by achieving 2+ qualified booked consultations per day, lowering cost per booked appointment, and increasing conversion rates across the funnel. Apply tot his job Apply To this Job