Fractional chief marketing officer/chief content officer

Fractional Chief Marketing Officer / Chief Content Officer (CMO/CCO) Fractional / Project-Based | Fully Remote (Berlin / NYC preferred) Check out The Global Talent Co.’s talent network: https://www.globaltalent.co/network

About the Role

We are seeking a strategic and creative Fractional Chief Marketing Officer / Chief Content Officer (CMO/CCO) to define and execute the marketing, brand, and content strategy for an innovative retail platform expanding into international markets. In this role, you will lead the development of a scalable marketing engine that drives brand awareness, audience growth, and platform adoption. You will oversee brand storytelling, content strategy, and marketing initiatives designed to attract emerging brands, strategic partners, and consumers to the platform. This position sits at the intersection of brand strategy, digital growth, and revenue enablement, requiring both strategic leadership and hands-on execution. You will work closely with executive leadership to ensure marketing initiatives directly support brand acquisition, partnership development, and retail performance across locations. This engagement is fractional and project-based (Q2–Q4 2026), with the potential to transition into a long-term founding leadership role as the organization scales globally.

Responsibilities

• Develop and execute the overall marketing and brand strategy, positioning the platform as a leading destination for emerging brands in physical retail.
• Build a scalable marketing framework that supports expansion into new cities and international markets.
• Develop B2B acquisition channels designed to attract direct-to-consumer brands and strategic partners.
• Lead the content strategy across social media, editorial platforms, and retail channels, establishing a distinctive brand voice.
• Drive audience growth and engagement, targeting strong community expansion across digital platforms.
• Support marketing initiatives for flagship retail launches, retail activations, and brand collaborations.
• Establish and track marketing KPIs, including acquisition performance, audience engagement, and brand growth.
• Collaborate with leadership to ensure marketing initiatives directly support revenue growth and partnership acquisition.
• Build and optimize marketing systems and processes that can scale with international expansion.

Requirements

• 5–10+ years of experience in marketing leadership, brand strategy, or content leadership roles.
• Experience scaling marketing for consumer platforms, marketplaces, or direct-to-consumer ecosystems.
• Strong expertise in brand storytelling, digital marketing, and audience growth strategies.
• Experience developing marketing systems that support revenue growth and partnership acquisition.
• Strong editorial instincts and ability to shape a distinctive brand voice.
• Ability to operate in both strategic and hands-on execution roles.
• Comfortable building marketing infrastructure from the ground up in early-stage environments.
• Professional fluency in English.

Preferred Experience

• Experience working within retail, consumer brands, or experiential retail environments.
• Background in content-driven brand growth or community-led marketing.
• Experience supporting major brand campaigns or large-scale marketing initiatives.
• Familiarity with marketing analytics tools and growth platforms.
• German or French language skills are a plus.

Why Join

• Opportunity to help build the marketing engine behind the next generation of retail.
• Work at the intersection of experiential retail, brand storytelling, and community growth.
• Collaborate directly with a founding leadership team.
• Flexible fractional engagement with performance-based upside.
• Potential to transition into a long-term leadership role as the organization scales internationally.

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