Senior Director, North America Sales
Introduction SymphonyAI Retail is a leading provider of advanced AI-driven solutions and services specifically designed for the retail industry. We empower retailers and consumer packaged goods (CPG) companies with innovative technology to enhance their operations, optimize decision-making, and deliver exceptional customer experiences. We are seeking a highly motivated and results-driven Enterprise Sales Executive to join our team, focusing on hunting new business opportunities within the retail CPG sector. Join SymphonyAI as the Senior Director, North America Sales – Retail/CPG and lead a high-impact regional team focused on driving growth across top retailers and CPG brands. Reporting to the VP, North America Sales, you will own execution of our go-to-market strategy in the region, develop and coach a team of sellers, and close complex, multi-solution SaaS deals. This role is ideal for a hands-on leader who excels at building pipeline, mentoring talent, and expanding enterprise relationships.
Job Description
What you will do: Own and execute the North America sales plan for Retail/CPG, delivering against new ARR and expansion targets. Lead, coach, and develop a team of 4–6 enterprise account executives, fostering a culture of accountability, collaboration, and continuous improvement. Drive disciplined pipeline generation and management in partnership with marketing and SDRs; ensure accurate forecasting and operational rigor in Salesforce. Engage senior stakeholders (VP- and C-level) with a consultative, value-based approach to position SymphonyAI solutions, including CINDE Connected Retail and Price Suite. Guide complex, multi-solution sales cycles from discovery through negotiation and close, ensuring clear business cases and value realization. Partner cross-functionally with product, marketing, customer success, and solutions consulting to deliver compelling proposals and outstanding customer experiences. Lead account planning and territory planning to expand footprint within strategic accounts and identified target logos. Collaborate with alliances and channel partners to amplify reach and accelerate deal velocity. Recruit, onboard, and upskill sales talent; model best practices in prospecting, qualification, and executive engagement. What You'll Bring: Consistent success selling enterprise SaaS, ideally to Retail and/or CPG organizations, with a track record of closing complex six- and seven-figure deals. Experience engaging and influencing senior executive stakeholders using consultative, solution-based sales methodologies. 3+ years of front-line leadership managing enterprise AEs, with proven ability to hire, develop, and retain top performers. Strong commercial acumen, with the ability to build business cases, navigate complex buying groups, and prioritize high-impact opportunities. Excellent communication, negotiation, executive presentation, and storytelling skills. Collaborative mindset and ability to work cross-functionally to remove obstacles and accelerate deal cycles. Established relationships in the Retail/CPG ecosystem are a plus. 8–10+ years of enterprise software/SaaS sales experience, including at least 3 years in a leadership role. Deep understanding of Retail and Consumer Packaged Goods industry dynamics, challenges, and solution landscapes. Proficiency with modern sales methodologies (e.g., MEDDICC, Challenger) and CRM/forecasting best practices (e.g., Salesforce). Prior experience in a top-tier consulting environment (e.g., Accenture) is a plus, not required. Willingness to travel across North America to meet customers and support team needs.
About Us
SymphonyAI is building the leading enterprise AI SaaS company for digital transformation across the most critical and resilient growth industries, including retail, consumer packaged goods, financial crime prevention, manufacturing, media, and IT service management. Since its founding in 2017, SymphonyAI today serves 1500+ Enterprise customers globally and has grown to 3,000 talented leaders, data scientists, and other professionals across over 30 countries.# #LI-DC1 #LI-REMOTE Apply To This Job