Senior Product Marketing Manager- Market Researcher
Highlights
- OTE: $180,000
- Base Salary: $160,000
- Location: remote in the USA (EST and CST)
- Stock options
About Us
At Fundraise Up, we are reimagining the fundraising platform to create the most convenient and fastest way to donate to non-profit foundations. Our innovation is aimed at enhancing loading speeds, boosting conversion rates, offering diverse payment methods, and more. Each month, individuals worldwide donate tens of millions of dollars through our platform. We are the go-to fundraising solution for some of the world's leading non-profit organizations. UNICEF, The Obama Foundation, the Alzheimer's Association, and many others leverage our platform for their online fundraising needs.
About the Role
We are hiring a Senior PMM to lead the most visible and strategically important research at Fundraise Up. This role sits at the center of our company’s growth bets. It is the function executives will rely on for clear, data-backed answers about where Fundraise Up should go next and whether we are truly ready to win there. The ideal candidate is a research professional with deep experience in market sizing, product-market fit analysis, and competitive intelligence. They are trusted by executives, relentless in their pursuit of truth in the data, and thrive on shaping strategy with rigor.
Key Responsibilities
Market Research & New Market Entry
- Lead TAM, SAM, and SOM analysis for new geographies, verticals, and segments.
- Research donation cycles, giving seasonality, and giving practices across certain verticals.
- Build and validate persona-level insights (jobs to be done, motivations, challenges, frictions).
- Develop executive-ready business cases that clearly show the size of the opportunity, the risks, and the requirements for entry.
Product-Market Fit Analysis
- Own the framework for evaluating product-market fit in new markets and verticals.
- Quantify demand and assign measurable value to product gaps
- Partner with Product leadership to prioritize roadmap investments based on validated opportunity size and revenue potential.
- Deliver objective, candid assessments of Fundraise Up’s readiness to compete, even when the answer is “not yet.”
Competitive Intelligence
- Build and own the competitive intelligence program at Fundraise Up.
- Track, analyze, and report on competitor features, pricing, positioning, and GTM strategies.
- Create battlecards, win/loss patterns, and competitive updates for Sales, Product, and Leadership.
- Partner with Sales to sharpen competitive positioning and objection handling in the field.
Executive Partnership
- Act as a trusted advisor to executives on market entry and competition.
- Provide assessments that are strategic, data-backed, and unflinchingly honest.
- Influence company bets and roadmap priorities with clear, fact-driven insights.
What Success Looks Like
- Fundraise Up has a repeatable framework for evaluating and entering new markets.
- Executives make confident decisions with data-backed clarity.
- A world-class competitive intelligence function informs win rates and strategy.
- Fundraise Up’s PMM team is seen as the strategic voice of the market across the company.
Skills and Qualifications
- 6–10+ years in Product Marketing, Market Research, Strategy, or related experience.
- Proven success with market sizing (TAM/SAM/SOM) and product-market fit analysis.
- Expertise in persona development, JTBD, donation cycle research, and competitive analysis.
- Strong track record of executive-level communication and influence.
- Analytical, structured, and rigorous
- Comfortable operating in a high-growth, fast-paced environment.
Benefits
Our compensation package includes comprehensive benefits and perks, meaningful equity, and a competitive salary:
- Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
- FSA Spending Account.
- Remote or Hybrid work. Our teams are spread globally.
- 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days.
- 401(k) plan with company match.
- 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
- Paid parental leave (12/6 weeks).
- *Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.
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