Director, Marketing Analytics & Business Insights
About the position Qlik is seeking a strategic and impact-focused Director, Marketing Analytics & Business Insights to lead the strategy, governance, and evolution of marketing performance measurement across the global marketing organization. This role is responsible for establishing a clear and scalable marketing measurement framework, ensuring a trusted source of truth for performance data, and delivering executive-level visibility into marketing’s impact on pipeline and revenue. This is a strategic leadership position that combines performance architecture, analytics governance, executive communication, and team development. This role establishes clear accountability for how marketing performance is defined and measured. The Director, Marketing Analytics & Business Insights shapes the standards that determine how results are interpreted, how attribution is applied, and how performance is reviewed at the executive level. By modernizing attribution and strengthening account-level measurement, this leader improves transparency and alignment across global teams. Beyond performance architecture, this leader builds and leads a high-impact marketing analytics team. This role offers the opportunity to elevate talent, expand technical capability, and raise the analytical maturity of the marketing function while shaping enterprise-wide performance standards.
Responsibilities
- Define and govern the global marketing KPI framework and metric definitions
- Ensure consistent performance standards across programs, regions, and GTM motions
- Align marketing measurement to pipeline, revenue, and corporate objectives
- Establish and lead structured performance review cadences, including QBRs and executive reporting
- Oversee development of executive-ready reporting and insights aligned to pipeline and revenue targets
- Facilitate cross-functional interlocks to assess performance trends, risks, and optimization opportunities
- Translate complex performance data into clear business narratives and recommendations
- Own governance and evolution of the marketing attribution model
- Ensure visibility into buying group, account-level, and program-level performance
- Oversee governance and enhancement prioritization of marketing analytics apps
- Ensure marketing operates from a consistent and trusted source of truth
- Partner with the Enterprise Data Management team on data modeling, integration, and onboarding prioritization
- Interface with Sales Operations to align funnel definitions, pipeline reporting, and revenue measurement
- Drive evolution of marketing measurement through advanced analytics, including predictive modeling and AI-assisted performance insights
- Lead and develop a high-performing marketing analytics and insights team
- Elevate analytical rigor and performance discipline across marketing
- Foster strong collaboration between technical analytics development and business stakeholders
- Create a culture of accountability, clarity, and continuous improvement
Requirements
- 10+ years of progressive experience in marketing analytics, business intelligence, revenue performance, or related disciplines within a B2B enterprise environment
- Demonstrated experience defining and operationalizing marketing KPI frameworks, attribution models, and pipeline measurement strategies
- Strong understanding of marketing data architecture and enterprise BI environments, with experience leveraging integrated CRM and marketing automation platforms (e.g. Salesforce, Marketo); experience with Qlik analytics tools preferred
- Technical fluency in data modeling concepts, metric standardization, and analytics methodologies, with the ability to guide and evaluate complex analytical work
- Experience leading analytics or BI teams and driving performance governance at scale
- Proven ability to translate analytical outputs into executive-level business insights and strategic recommendations
- Strong cross-functional partnership experience with Sales Operations, Finance, and centralized data organizations
- Exceptional communication skills with the ability to influence senior stakeholders and align diverse teams around performance outcomes
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