CRM Campaign Specialist
Job Description:
- Configure and execute end-to-end CRM campaigns across multiple channels, including email, onsite notifications, and promotional pages
- Utilize data and reporting tools to support segmentation, targeting, and optimal campaign timing decisions
- Analyze campaign performance using dashboards and reporting tools (Google Sheets, Tableau, CRM analytics), and continuously refine execution based on insights
- Build, manage, and validate player segments within CRM systems (e.g., Fast Track or similar platforms) to ensure accurate targeting and personalization
- Collaborate with cross-functional teams to align campaigns with broader business objectives and player engagement strategies
- Monitor and evaluate campaign performance, delivering actionable insights and recommendations for continuous improvement
- Ensure all campaigns comply with responsible gaming policies, data privacy requirements, and applicable regulatory standards
- Contribute to process and workflow improvements, supporting a culture of data-driven execution and accountability
Requirements:
- Proven experience in CRM, lifecycle marketing, or campaign execution (iGaming industry experience is a strong advantage)
- Strong proficiency in Google Sheets or Excel for data analysis and reporting
- Familiarity with CRM platforms such as Fast Track, including campaign workflows and segmentation logic
- Strong analytical mindset with the ability to translate data insights into actionable campaign strategies
- Excellent organizational skills with the ability to manage multiple workflows simultaneously
- High attention to detail, strong ownership, and a results-driven approach
Benefits:
- Fully remote, work from anywhere in the world
- Flexible working schedule
- 25 days of paid time off
- Equipment allowance
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