Director, Product Management
At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.An ideal candidate will have at least 5+ years of product management experience in programmatic advertising in Media Responsibilities
- Develop the strategy and execution of the Gracenote Advertising Suite.
- Work closely with clients/prospects across the supply chain including Publishers, Advertising agencies, Brands, SSPs, DSPs, Exchanges to understand their business problems and meld that into a clear product vision that delivers a world class solution to the market.
- Establish and execute product go-to-market strategy, product positioning and messaging in collaboration with Commercial and Marketing teams
- Engage in Business Development activities and POCs, creating partnership an commercial opportunities in collaboration with Commercial and Marketing teams
- Managing feature delivery timelines and communication with leaders and stakeholders on status, risks, and changes
- Build and maintain deep understanding of the advertising market and competitive intelligence to guide decisions and identify new opportunities for product innovation to support the needs of the advertising platforms
- Collaborate with cross-functional teams to provide the best-in-class tools to build cost-effective and quality products for our global clients.
- Conduct ongoing research including meeting with internal stakeholders and clients to gain a deeper understanding of customer needs and KPIs to inform value driven delivery and adoption.
- Provide pricing guidance to Sales and manage the overall business growth for the product line
- Anticipating and evaluating risks and making trade-offs to deliver products that scale, quickly
- Work cross-functionally with Engineers, CX, Designers, TPMs, QAEs, and other Product Managers across various teams to deliver on the product roadmap
- Create mechanisms to continuously monitor the success of our technology against the outcomes that matter most to our customers
- Building strong partnerships with both technical and non-technical internal teams and integration teams externally to ensure product adoption and delivering value to large enterprise customers
- Work closely with UX and engineering to deliver simple intuitive user experiences for our B2B users of the solution and demonstrate these through intuitive demos
- Be the Advertising subject matter expert for Publishers, AdTech, Agency and Brand clients
- Develop and own key performance metrics for your initiatives and guide deep dives as needed to diagnose anomalies, quality reporting, etc.
- Provide written guidance and documentation for sales and other cross-functional teams to support the product line
- Bachelors degree or higher.
- Computer Science/Engineering/Design major is preferable or equivalent working experience
- Experience working with Real-Time Bidding (RTB) in the AdTech domain is a plus
- Experience working with standards bodies in Programmatic Advertising space is a plus
- Experience in OTT, CE/CTV or supporting technology partners who develop products for advanced advertising
- Development experience with Gracenote, TMS, ROVI, or other structured entertainment databases a plus.
- Experience with REST APIs is a plus