Freelance Brand Coordinator

Aerie by AEO, Inc. is a youth culture brand grounded in denim, seeking a Freelance Brand Coordinator to support the AE Brand Team in marketing planning and creative execution. The role involves developing marketing plans, managing timelines, and collaborating with cross-functional teams to enhance brand strategy.

Responsibilities

• Marketing Planning Support + Marketing Plan Development
• Assist Brand team in building seasonal briefs by gathering hindsights, customer insights, etc
• Build out + maintain seasonal planning documents including:
• Seasonal marketing plans, supplemental imagery plans, cross-functional shareback, and marketing sizzle decks
• Organize product & marketing priorities of the season
• Collaborate with cross-functional teams to collect necessary information regarding brand partnerships and collaborations; ensuring the Creative team can develop content that aligns with the external brand guidelines
• Support additional brief needs for special projects as needed within a season
• Manage timelines + tactics in Monday.com for creative & copy teams
• Manage the creation of pre-season timelines for planning deliverables, which include marketing plan development and needs for content capture and supplemental imagery requests
• Assist with agendas for pre-season planning meetings
• Owns weekly cross-functional meetings as assigned
• Support activations as needed
• Contributes to seasonal hindsights for all brand channels
• Responsible for monthly competitive recaps for Stores & Digital channels
• Support evolution of brand team processes by actively seeking new ways to maximize the utilization of tools, including Monday.com and Edited

Skills

• Bachelor's degree with 1-2 years of retail or agency marketing experience
• Excellent communication and follow-up skills
• Ability to build relationships with cross functional teams
• Familiar with project management tools such as Monday.com
• Technology forward mindset, open to learning new tools & integrating into team processes
• Knowledge of marketing best practices
• Ability to simultaneously manage multiple projects of varying complexity
• Ability to independently work with business partners to prioritize day to day tasks
• Effective in a variety of formal presentation settings such as one-on-one, small and large groups, and with peers and bosses
• Self-motivated with critical attention to detail, deadlines and reporting

Benefits

• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental)
• Wellness benefits
• 401(k) retirement benefits
• Life and disability insurance
• Employee stock purchase program
• Paid time off
• Paid sick leave
• Parental leave and benefits
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service
• AEO may also provide discretionary bonuses and other incentives at its discretion

Company Overview