[Remote] Product-Led Growth Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Applicantz is a company seeking a Growth Marketing Manager to enhance growth within their SMB eCommerce business through product-led growth strategies and AI-powered execution. This role focuses on optimizing monetization journeys and requires collaboration with various teams to evolve the Product Qualified Lead motion for SMB customers.
Responsibilities
- Define and optimize the SMB eCommerce growth funnel—from acquisition and activation through expansion, cross-sell, and upgrade
- Design and execute rapid experimentation programs across onboarding, in-product messaging, lifecycle communications, and eCommerce touchpoints
- Translate product usage data and behavioral signals into prioritized growth hypotheses and test plans
- Partner with Product and Analytics teams to identify high-intent engagement signals and strengthen the Product Qualified Lead (PQL) motion
- Analyze experiment results and funnel performance to generate actionable insights and inform investment decisions
- Support development of targeted messaging and lifecycle content aligned to customer stage, usage behavior, and expansion opportunities
- Develop dashboards and reporting frameworks to track activation, conversion, expansion, retention, and monetization impact
- Quantify opportunity size and expected business impact to prioritize initiatives effectively
- Leverage AI-powered tools and workflows where applicable to improve experimentation velocity, personalization, and operational efficiency
- Manage cross-functional growth initiatives end-to-end, ensuring alignment, accountability, and timely delivery
Skills
- 5+ years of experience in growth marketing, lifecycle marketing, digital marketing, or related roles in SaaS or eCommerce environments
- Demonstrated experience running structured experimentation programs (A/B testing, multivariate testing, rapid testing frameworks)
- Strong analytical skills with experience leveraging behavioral and performance data to inform decision-making
- Experience working cross-functionally with Product, Analytics, and Engineering teams
- Familiarity with product-led growth (PLG) principles and lifecycle marketing strategies
- Experience supporting customer-facing messaging and content development
- Strong project management and communication skills
- Experience driving growth in SMB or self-serve SaaS models
- Familiarity with a Product Qualified Lead (PQL) motion
- Hands-on experience with product analytics and experimentation platforms (e.g., Amplitude, Mixpanel, Adobe Analytics, Optimizely)
- Experience with marketing automation platforms, segmentation frameworks, and personalization strategies
- Background in B2B SaaS, digital commerce, or subscription models
- Comfort using AI-powered tools to accelerate analysis, content, or workflow efficiency
- Advanced degree in business, marketing, analytics, or related field
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