[Remote] Director, Social Media & Digital Influence
Note: The job is a remote job and is open to candidates in USA. Bentley Systems is a world-leading software company providing solutions for infrastructure professionals. They are seeking a Director of Social Media and Digital Influence to build a global social function, shape the strategy, and partner with various teams to amplify Bentley's voice.
Responsibilities
- Build the Social Media Function
- Create Bentley's global social media strategy and operating model with prioritization of channels and business logic for that prioritization
- Define team structure, workflows, governance, editorial planning, and measurement
- Build scalable processes for content creation, approvals, publishing, engagement, and reporting
- Establish social media best practices across regions, business units, and functions
- Develop annual plans, budgets, and growth roadmaps
- Partner with senior executives to grow their presence and influence across LinkedIn and emerging channels
- Create executive content programs that elevate industry leadership and support strategic business priorities
- Identify opportunities to position executives around AI, infrastructure, digital twins, sustainability, engineering innovation, and industry transformation
- Lead Bentley's global social presence across LinkedIn, YouTube, Instagram, X, Facebook, and emerging platforms
- Develop channel-specific strategies and audience engagement plans
- Increase reach, engagement, share of voice, and follower quality
- Ensure a consistent brand voice while adapting content to platform dynamics
- Build programs that activate employees, customers, partners, industry experts, and advocates
- Identify opportunities to leverage creators, influencers, practitioners, and industry voices
- Develop strategies for community engagement across social channels and professional communities
- Support developer and technical communities in partnership with product and developer relations teams
- In partnership with the key marketing stakeholders, own the creation and proliferation of social-first content including:
- Short-form video
- Executive content
- Customer stories
- Industry commentary
- Event content
- Product launches
- Educational content
- Community-driven content
- Partner with communications, content, design, and video teams to maximize content reuse and distribution
- Implement AI-driven workflows for content ideation, production, optimization, localization, and reporting
- Evaluate emerging social technologies and platforms
- Continuously improve team productivity through automation and AI-enabled processes
- Define KPIs and executive dashboards
- Track full funnel performance across channels
- Analyze trends and provide recommendations for optimization
- Establish attribution frameworks connecting social activity to marketing and business outcomes
- This leader will be accountable for:
- Audience growth across priority channels
- Engagement rates
- Share of voice
- Executive social reach and engagement
- Employee advocacy participation
- Video performance
- Influencer and community engagement
- Traffic generated from social channels
- Marketing-sourced pipeline contribution
- Content production efficiency
- Adoption of AI-powered workflows
- Requires sitting or standing at will while performing work on a computer (or any other physical requirements)
Skills
- 10+ years of experience in social media, digital marketing, communications, or content leadership roles
- Experience building or significantly transforming a social media function
- Strong understanding of LinkedIn and executive thought leadership programs
- Experience leading teams and managing agency partners
- Exceptional storytelling and editorial judgment
- Strong analytical and performance measurement skills
- Experience working with senior executives and cross-functional stakeholders
- Familiarity with AI-powered content creation and social media tools
- Experience in B2B technology, software, SaaS, infrastructure, engineering, or industrial markets
- Experience supporting executive leadership teams and public company communications
- Experience with employee advocacy programs
- Experience managing creator, influencer, or community initiatives
- Understanding of infrastructure, engineering, digital twin, construction, energy, transportation, or related industries
Benefits
- An attractive salary and benefits package.
- A great Team and culture – please see our colleague video.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
Company Overview