[Remote] Paid Media Specialist Job Details | Bentley Systems
Note: The job is a remote job and is open to candidates in USA. Bentley Systems is a company that helps infrastructure professionals design, build, and operate resilient infrastructure. They are seeking a Paid Media Specialist to execute lead generating paid media strategies, manage advertising campaigns, and optimize performance across various digital platforms.
Responsibilities
- Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels
- Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more
- Ensuring that advertising messages align with client or company objectives
- Measuring and executing A/B split testing for ad creative, copy, landing pages, etc to ensure optimal campaign performance
- Running incrementality tests, lift studies, or geo‑experiments
- Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions)
- Optimizing and auditing campaigns under supervision of senior Paid Media team members
- Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders
- Researching the current media and competitor landscape and keeping up to date with the latest media trends
- Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners
- Review, understand and take action based performance dashboards (Looker Studio, Tableau, Power BI) data
- Analyzing CAC, CPL, ROAS, and conversion rates to guide optimization
Skills
- 2-3 years or greater experience with online paid media platforms such as Google Search, FB & Instagram Ads, YouTube Ads, and more
- Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns
- Excellent interpersonal and communication skills, including the ability to network
- Strong analytical and organizational skills
- Effective at working under pressure and meeting tight deadlines
Company Overview