[Remote] Senior Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. The Sage Group is seeking a Senior Product Marketing Manager to lead marketing activities by researching and developing marketing opportunities and plans. This role involves owning and running individual campaigns, building relationships with product management, and creating sales enablement materials.
Responsibilities
- Owning and running individual campaigns as part of existing product and GTM strategies across channels
- Partnering with product management, demand gen, creative, sales, sales enablement and other marketing support teams
- Build and maintain relationships with core PM counterparts
- Create GTM launch plans for product releases and execute
- Analyze performance and make strategic recommendations based on data for how to proceed
- Create sales enablement artifacts (battlecards, sales plays) and customer-facing collateral (web pages, pitch decks, blogs)
- Identifies marketing opportunities by identifying consumer requirements
- Defining market, competitor's share, and competitor's strengths and weaknesses
- Forecasting projected business
- Establishing targeted market share
- Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities
- Improving product packaging
- Summarizing data and trends
- Accomplishes marketing and organization mission by completing related results as needed
Skills
- Verbal and written communication skills, multi-tasking, customer service skills and interpersonal skills
- Stakeholder management, marketing strategy, product marketing
- Ability to work independently and manage one's time
- Ability to keep information organized and confidential
- Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint, Google Suite, Slack, (Confluence, Jira)
- Bachelors Degree in marketing, communications, or journalism
- 8-10 years' experience. B2B SaaS, enterprise audience, IT industry experience a plus
- Experience with enterprise IT audience and B2B SaaS business; ideally familiarity with key cloud platform capabilities like security, compliance, scale, analytics, administration, performance, etc
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