[Remote] Product Marketing Manager - SaaS/ISVs

Note: The job is a remote job and is open to candidates in USA. NMI is a trusted payment software company developing solutions for mobile, online, and in-store transactions. They are seeking a Product Marketing Manager to lead the go-to-market strategy for their embedded payments solutions targeting ISVs and SaaS platforms, focusing on positioning, messaging, and market adoption.

Responsibilities

• Own ISV / SaaS Go-to-Market Strategy
• Lead positioning and messaging for NMI’s embedded payments solutions across ISV and SaaS segments
• Define clear value propositions for technical buyers (CTOs, developers, product leaders) and commercial buyers (founders, GMs, revenue leaders)
• Develop differentiated narratives that articulate why NMI is the platform of choice for embedding payments
• Partner with Product Management to influence roadmap decisions using market insights and competitive intelligence.Be the customer and go-to-market expert to drive adoption of our platform
• Drive Product Launches & Market Adoption
• Lead end-to-end go-to-market execution for new products, features, and enhancements
• Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution
• Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs
• Support product-led growth initiatives by aligning messaging with onboarding flows, documentation, and developer experiences
• Deeply Understand the ISV Ecosystem
• Serve as the in-house expert on ISV and SaaS buyer personas
• Conduct market research to understand trends in embedded finance, developer tooling, PayFac models, and platform monetization
• Monitor competitors and evolving market dynamics to refine NMI’s differentiation strategy
• Translate ecosystem shifts into actionable messaging and strategic recommendations
• Build Sales & Channel Enablement
• Develop high-impact sales enablement tools, including pitch decks, battlecards, case studies, messaging frameworks, ROI narratives, solution narratives and use cases
• Help sales articulate technical value in commercial terms — and commercial value in technical credibility
• Support lifecycle messaging that drives adoption, expansion, and retention among ISV partners
• Partner with channel marketing to equip ISOs and reseller partners with compelling ISV-focused messaging
• Influence Product & Business Strategy
• Use competitive insight and customer research to influence product packaging, pricing, and positioning decisions
• Build business cases to support new market opportunities
• Drive alignment across product, engineering, and commercial teams around target segments and growth strategy
• Clear, differentiated positioning in the embedded payments market
• Strong adoption of new product launches across ISV and SaaS partners
• Increased pipeline contribution and revenue impact from embedded payments solutions
• Sales teams confidently articulate NMI’s value to software companies
• Product decisions informed by real customer and market insight
• Drive thought leadership and solution storytelling
• Synthesize customer and market insights into repeatable narratives and frameworks for internal and external use
• Partner with content and comms to produce thought leadership (whitepapers, POVs, benchmark reports, keynote,, webinars)
• Contribute to company and industry initiatives (webinars, events, analysts, partners)

Skills

• 5–8+ years of B2B product marketing experience in SaaS, fintech, payments, or developer-focused platforms
• Direct experience marketing to ISVs, SaaS platforms, or developer ecosystems
• Strong understanding of embedded platforms, APIs, SDKs, and product-led growth models
• Proven success leading cross-functional product launches
• Ability to translate complex technical concepts into compelling business value
• Experience supporting both product-led and sales-assisted buying journeys
• Strong storytelling, messaging, speaking and content development skills
• Bachelor degree in Marketing or other related field, MBA a plus
• Strategist - You combine classic strategic marketing skills with experience in multi-channel marketing/distribution, have perspective, and can see and discuss multiple aspects and impacts of issues and project them into the future
• Strong external and internal leader – You collaborate well cross-functionally with key internal partners, work effectively with external partners to identify potential joint marketing opportunities, and have a willingness to learn and coach
• Business Savvy - You possess a technical understanding of software and the payments space, have a high degree of business acumen, and provide consistent, accurate information
• Master Communicator - You have the ability to distill complex and difficult information into easy to understand communications. In other words, you can easily 'de-geek the speak' with your exceptional creative and communication skills
• Influencer - You have demonstrated superior relationship-building and influence management skills in interactions with senior leaders, peers, internal and external partners
• Flexible - You not only cope with change, you thrive on it and can shift gears comfortably
• Driven - You are results-oriented with a positive outlook and a clear focus on quality and business performance
• Solution Oriented - You have the ability to identify and creatively solve complex problems
• Personable - You are positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members
• Courageous and Ethical - You possess professional courage, steadfastly persevere through challenges, are ambitious while humble, have high standards for ethics and integrity, and do the right things the right way
• Experience in payments technology, embedded finance, or PayFac ecosystems
• Experience managing complex projects with multiple stakeholders
• Experience with developer marketing principles and PLG motions
• Experience in driving pricing and packaging strategy in SaaS environments

Benefits

• Competitive compensation
• Flex PTO Policy
• Health, Dental and Vision Insurance
• Life, ADD, Short-term and Long-term Disability insurance
• 401k matching up to 4% after two months of service
• Flexible Spending Account
• 13 Paid Holidays
• Bonusly colleague reward
• Employee referral program
• Paid Parental Leave

Company Overview