[Remote] Content Strategist + Producer

Note: The job is a remote job and is open to candidates in USA. HighlightTA is a talent solutions company that partners with startups and scale-ups to streamline recruitment processes. They are seeking a creative and strategic Content Strategist + Producer to shape their digital presence and growth strategy, focusing on content production, audience alignment, and social media growth.

Responsibilities

• Serve as the primary content producer for the brand, owning written, video, and creative content from concept through delivery, including scripting, production, editing, and publishing
• Support production of written content across digital articles, email campaigns, social copy, and print collateral, always clear, on-brand, and strategically relevant
• Develop and execute content strategies that speak to target personas, industries, and communities, while staying tightly aligned to Brand Marketing priorities
• Create compelling content tailored for senior b2b buyers, and manage paid content with third party influencers
• Develop and lead our owned podcast as well as third party placements
• Manage and grow the company's social media presence across LinkedIn, YouTube, and whatever comes next, adapting format, tone, and cadence to each platform
• Collaborate with the broader Marketing team to integrate content across events, paid, organic, and owned channels
• Bring a test-and-learn mindset, regularly analysing content performance, extracting insights, and letting the data evolve your approach
• Use AI-powered marketing tools and emerging technologies to streamline content creation, reporting, and campaign performance

Skills

• 4 to 6 years of experience in content creation, social media, or a related marketing role, with a portfolio that shows multi-channel work
• Solid writing across formats: social captions, email copy, digital articles, and print, with a consistent, compelling brand voice
• Channel fluency: you know what performs on LinkedIn vs YouTube vs TikTok, email vs blogs, and video vs reports, and adapt format, tone, and cadence accordingly
• Creative tools fluency with Claude and Figma, or equivalent, able to concept and execute without leaning on external resources for every asset
• Data-comfortable: you read platform analytics, A/B test thumbnails, copy, and CTAs, and translate engagement and reach metrics into better content decisions
• Hands-on experience with AI tools for content ideation, production efficiency, or personalisation workflows

Company Overview