[Remote] Manager, Video Growth (Remote)

Note: The job is a remote job and is open to candidates in USA. The Athletic is a leading sports media company with a large newsroom dedicated to delivering in-depth sports coverage. They are seeking a Manager, Video Growth to drive audience strategy and oversee video performance across various platforms while managing a team and collaborating with external creators.

Responsibilities

• People Leadership: Manage and mentor a team of growth specialists and platform leads, fostering a culture of high performance, continuous learning, and career development
• Platform & Series Strategy: Oversee the end-to-end performance of all video content, specifically focusing on the growth of our original Shows & Series across YouTube, TikTok, and Instagram
• Creator Program Oversight: Lead the strategy and execution of our Creator Program. This includes identifying talent, negotiating partnerships, and overseeing the production of creator-led content that leverages The Athletic’s brand
• Newsroom Integration: Act as the primary liaison between the Video team and the Newsroom. Ensure creator content supports our news-gathering efforts and that breaking news is effectively leveraged across our social video channels
• Data & Insights: Own the departmental data stack. Translate complex analytics into actionable strategies for the Director of Video Growth and executive leadership
• Cross-Functional Collaboration: Partner with the Senior Executive Producer of Creative Studios to support commercial RFPs, ensuring our growth and creator strategies are integrated into branded content pitches
• Process Architecture: Design and implement sophisticated workflows that streamline content packaging, SEO optimization, and community engagement efforts across global time zones

Skills

• 7+ years of relevant experience in video growth, social media strategy, or digital publishing, with at least 3-5 years in a formal people management role
• Proven track record of managing teams and navigating complex, matrixed organizations
• Deep understanding of the creator landscape, including talent management, contract nuances, and understanding what content enhances The Athletic brand
• Intimate knowledge of YouTube, TikTok, and Meta algorithms, with a demonstrated ability to pivot strategies based on platform shifts
• Strong news sense and the ability to ensure creator-led content meets the rigorous editorial standards of The Athletic
• While this is a leadership role, you must be fluent in the Adobe Creative Suite (Premiere and Photoshop) to provide high-level creative direction and quality control
• Exceptional copywriting and presentation skills; ability to 'speak to the numbers' to stakeholders at the executive level
• Ability to work with high autonomy, transforming high-level business goals into tactical execution plans for your team

Benefits

• Annual bonus and restricted stock
• Medical, dental and vision benefits
• Flexible Spending Accounts (F.S.A.s)
• A company-matching 401(k) plan
• Paid vacation
• Paid sick days
• Paid parental leave
• Tuition reimbursement
• Professional development programs

Company Overview