[Remote] Director, Product Marketing
Note: The job is a remote job and is open to candidates in USA. R1 RCM is the leading provider of technology-driven solutions in Revenue Cycle Management (RCM). They are seeking a Director, Product Marketing to lead the marketing strategy for Phare, R1’s flagship agentic Revenue Operating System, focusing on market insights, go-to-market strategy, and cross-functional alignment.
Responsibilities
- Establish and lead a best-in-class market intelligence function, including segmentation, TAM/SAM analysis, buyer personas, and competitive benchmarking
- Advise executive leadership on market trends, risks, and opportunities, shaping strategic decisions and investment priorities
- Translate insights into actionable strategies that influence product roadmap, GTM focus, and commercial execution
- Own the communication strategy for Phare across internal and external audiences
- Define and own the enterprise-wide messaging framework for Phare, ensuring a clear, differentiated, and scalable narrative across portfolios and buyer personas (clinical, financial, IT)
- Elevate storytelling to position Phare as a market-leading, AI-driven platform and category-defining solution
- Guide development of high-impact content and thought leadership that reinforces brand credibility and competitive advantage
- Own end-to-end GTM strategy across product launches, platform expansions, and strategic initiatives
- Ensure alignment of positioning, pricing/packaging inputs, sales enablement, and integrated marketing campaigns
- Drive disciplined execution with clear milestones, governance, and measurable business outcomes
- Serve as a senior, trusted partner across Product, Sales, Marketing, Operations, and Customer Experience
- Drive alignment across leadership stakeholders to ensure cohesive strategy and execution
- Act as the central point of orchestration for complex, cross-portfolio initiatives, ensuring consistency and speed to market
- Partner with Marketing leadership to design and scale integrated demand generation, customer advocacy, and thought leadership programs (e.g., KLAS, industry positioning)
- Define success metrics tied to pipeline, revenue, and adoption; hold teams accountable for measurable outcomes
- Continuously assess performance and optimize marketing investments to maximize ROI
- Maintain deep expertise in the Phare platform, roadmap, and innovation priorities
- Partner with Product leadership to inform roadmap direction based on market signals, customer needs, and competitive dynamics
- Ensure alignment between product evolution and go-to-market strategy
- Champion customer-centric storytelling through case studies, executive narratives, and strategic communications
- Elevate how R1 communicates innovation, AI capabilities, and measurable outcomes to the market
- Strengthen market credibility and trust through consistent, value-driven messaging
Skills
- Bachelor's degree in Marketing, Business, Computer Science, or related field (MBA preferred)
- 10+ years of B2B SaaS product marketing experience, with increasing scope and leadership responsibility
- Domain expertise in healthcare and/or revenue cycle preferred
- Proven success leading GTM strategy and driving measurable business outcomes (pipeline, growth, adoption)
- Demonstrated experience building relationships and influencing senior leadership and operate effectively at a senior level
- Exceptional strategic thinking combined with strong execution discipline
- Excellent communication skills, including executive presentations and high-impact storytelling
- Strong cross-functional leadership skills with the ability to align diverse stakeholders
- Experience leveraging data and analytics to guide decisions and demonstrate ROI
- Proficiency with Microsoft Office, Salesforce, and AI tools (e.g., Copilot, ChatGPT, Gemini)
Benefits
- This job is eligible to participate in our annual bonus plan at a target of 20.00%
- Offering a competitive benefits package.
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