[Remote] Ecommerce & Growth Director (DTC, CPG Eastern or Central Time Zone)
Note: The job is a remote job and is open to candidates in USA. Chameleon Collective is a fast-growing regenerative skincare company recognized as the #1 dermatologist-recommended brand in its category. They are seeking a hands-on DTC leader to own and scale their direct-to-consumer growth engine, focusing on digital performance strategy, campaign planning, and funnel optimization.
Responsibilities
- Digital performance strategy across Meta, Google, YouTube, and emerging channels
- Media budget, KPI performance (CAC, ROAS, CPA, LTV), and real-time optimization
- End-to-end campaign planning: ads, landing pages, post-purchase
- Funnel optimization (CVR, AOV, LTV) through testing and retention
- Email and SMS retention via Klaviyo
- Analytics and attribution through Shopify and Triple Whale
- Collaboration with the creative team on UGC and branded content
- Identifying and testing new growth channels
Skills
- 8+ years in DTC marketing with proven success scaling brands past early growth
- Strong performance marketing background — paid social, paid search, UGC, creative testing
- Comfort owning data and adjusting strategy in real time
- Working fluency in Shopify, Klaviyo, Google Ads, Meta Ads Manager, and Triple Whale
- Genuine interest in skincare, beauty, health, or longevity
- Prior experience working in a remote environment
Benefits
- Full benefits
- 401K
- FSA
- PTO
- Life and disability insurance
Company Overview