[Remote] Social Media & Community Specialist
Note: The job is a remote job and is open to candidates in USA. OffSec is the leading provider of continuous professional and workforce development for cybersecurity practitioners. They are seeking a Social Media & Community Specialist to develop and execute the brand's social strategy, ensuring OffSec's voice resonates in the cybersecurity landscape while engaging with both technical and executive audiences.
Responsibilities
- Develop and execute the end-to-end social strategy for the OffSec brand
- Translate complex technical exploits, lab updates, and learning concepts into compelling narratives that resonate with both entry-level learners and seasoned Security Architects
- Partner with our R&D and Content teams to strategically "drop" technical insights and product teasers for maximum community reach
- Ensure a unified "Go-to-Market" social narrative between Product Marketing and Demand Generation teams
- Lead the social workstream for major cross-functional campaigns, ensuring that social "beats" are perfectly synchronized with email drops, paid media spend, and other outbound efforts
- Collaborate with Demand Gen to monitor lead quality from social channels and provide real-time feedback to Product Marketing
- Manage day-to-day engagement across our primary technical hubs (LinkedIn, X, some Reddit, and some Discord)
- Proactively monitor and identifying trends in AI-enabled threats and reactive content opportunities
- Use HubSpot and platform analytics to track how social engagement feeds into our lead recycling tracks and qualified enterprise pipeline
- Craft high-impact, authentic narratives for OffSec leadership
- Extract high-value insights from internal speeches, whitepapers, and proprietary research
- Identify and build deep-tier relationships with cybersecurity influencers, researchers, and Key Opinion Leaders (KOLs)
- Develop collaboration strategies that expand OffSec’s reach into niche technical communities
Skills
- 3+ Years of High-Impact Execution: You've managed social growth in a rapid-growth SaaS or Cybersecurity environment
- Bilingual (Hacker & Executive): You speak the language of X/Discord (technical, witty, authentic) and the language of LinkedIn (strategic, professional, authoritative)
- Cross-Functional Orchestrator: Proven ability to manage stakeholders across Product and Demand Gen teams to keep complex campaigns and initiatives aligned
- Technical Literacy: You don't need to be an OSCP, but you must be able to understand the 'Why' behind our certifications and translate technical exploits into business risk
- Visual Craftsmanship: You are proficient in communicating clean, 'Gold Standard' visual assets to the creative team - driving brand continuity and authority
- Startup Speed: You thrive with autonomy. We trust you to own your time and pivot based on where the industry conversation is moving
- Experience with HubSpot and data-sync workflows
- A track record of managing YouTube Shorts or TikTok strategies for technical B2B brands
- Familiarity with the cybersecurity certification landscape (Competitor awareness: SANS, HTB, THM)
- Basic understanding of SEO and how social signals drive organic search visibility
Company Overview