Remote Brand Manager - Hybrid Role

Job Overview Join a prestigious family-owned winery as a Brand Manager, where you will play a crucial role in defining the future of our distinguished portfolio. This is a remarkable opportunity to utilize your entrepreneurial mindset, consumer-focused approach, and proficiency in brand strategy development to foster growth and innovation... Key Responsibilities • Develop and implement compelling brand strategies and positioning for our luxury wine brands, emphasizing unique selling propositions that resonate with our audience. • Create comprehensive brand marketing plans, integrating PR, paid media, partnerships, events, and retail account management. • Oversee the execution of brand marketing initiatives, ensuring consistent messaging and adherence to quality standards across all channels. • Manage brand budgets, revenue, and gross margin to meet financial objectives. • Collaborate with external partners and agencies to produce innovative content and manage related projects seamlessly. • Work in close coordination with Production and Winemaking teams on product specifications and quality control. • Partner with Sales to implement marketing strategies effectively and ensure the availability of necessary materials to support sales efforts. • Ensure brand strategies are effectively reflected in public relations initiatives. • Organize special events and media pitches to elevate brand visibility and engagement. • Represent our brands with professionalism at trade and consumer events. • Analyze brand performance and competitive positioning in collaboration with the Sales & Marketing Analytics team. • Identify opportunities for brand expansion across various channels and consumer segments. Required Skills • Strong analytical, strategic, and creative competencies. • Proficiency in brand strategy, marketing communications planning, and budget/P&L management. • Exceptional presentation and communication abilities. • Capability to manage multiple priorities and thrive in a dynamic, fast-paced environment. • Self-driven and collaborative with excellent interpersonal skills. Qualifications • Bachelor's degree plus a minimum of 4 years of experience in premium wine brand marketing, luxury goods, or a related beverage industry. • Demonstrated experience in promotion, packaging, and merchandising design and execution.

Career Growth Opportunities

This position offers a unique pathway for professional growth and the chance to spearhead brand innovation initiatives within the luxury wine sector, presenting opportunities for skill enhancement and career advancement in a reputable family-owned establishment.

Compensation

And Benefits • Competitive salary range of (120K to )140K, commensurate with experience. • This hybrid role requires onsite presence from Tuesday through Thursday and allows for remote work on Mondays and Fridays. • Employment is contingent upon successful completion of a background check. Employment Type: Full-Time Apply Job!