ABM Manager (Contract)

ABOUT TORCH

Torch is a leadership coaching platform that combines exceptional coaches, deep context, and impactful insights to help organizations thrive through change. We exist to empower a new generation of leaders who can evolve as fast as the world around them. Through contextual coaching, we help leaders develop fundamental capacities like adaptability, strategic thinking, and emotional intelligence—while ensuring every coaching conversation connects directly to organizational needs.

Under new marketing leadership, we are transforming our go-to-market approach, with Account Based Marketing being a key pillar of our FY26 strategy.

ROLE OVERVIEW

We're seeking an experienced ABM Manager to develop and execute our account-based marketing strategy on a contract basis. This role will be instrumental in driving our enterprise expansion, working directly with our CMO, CRO, and their teams to create and implement targeted campaigns for key accounts.

KEY RESPONSIBILITIES

Strategy Development & Planning

- Design and implement comprehensive ABM strategy for target accounts

- Develop account selection methodology, tiering criteria, and key monitoring signals in partnership with sales

- Create channel strategy and tactical marketing approaches

- Integrate ABM initiatives with existing marketing programs

Program Execution

- Lead account research and insights gathering with SDR team

- Design and orchestrate multi-channel ABM campaigns

- Develop custom content strategy and execution

- Develop and optimize sales outreach sequences for different customer segments

- Develop and maintain sales pitch decks and talking points

- Plan and oversee virtual events and webinars

- Plan and oversee executive event strategy, including (Quarterly salon-style dinner series across US locations, Executive coach-led discussions, Vendor sourcing and management)

- Execute campaigns using our marketing technology stack

- Coordinate with existing agency partners for content, creative, and paid media

Required Experience

Preferred Qualifications

Working Environment

Additional Information

Torch provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.