Senior Performance Marketing Specialist
Job title: Senior Performance Marketing Specialist in Boston, MA at Teikametrics
Company: Teikametrics
Job description: ABOUT THE ROLEThe Senior Performance Marketing Senior Specialist will execute, manage, and optimize paid campaigns across multiple channels with a focus on measurable pipeline and revenue growth.In this role, you'll be hands-on with paid media execution while collaborating closely with content, design, and product marketing to run full-funnel campaigns. You'll be expected to test constantly, manage budget pacing, and report on key metrics that tie directly to pipeline and customer acquisition. This is a high-impact role reporting to the Director of Growth Marketing and ideal for someone looking to take ownership of paid media strategy in a data-driven, performance-oriented environment.WHY TEIKAMETRICS?At Teikametrics, you'll experience the excitement of a growth-stage company with the stability of an established market leader. You'll also have the opportunity to work with cutting-edge AI technology that's transforming the industry, while collaborating with top brands redefining the future of eCommerce. With a remote-first culture we value impact over location and you'll have the flexibility to work when you're most productive and effective. Join us on our mission to be the world's leading Marketplace Optimization Platform, used by every seller and brand owner. nHOW YOU'LL SPEND YOUR TIMEPaid Campaign Management
- Launch, manage, and optimize paid campaigns across partners such as Google Ads, LinkedIn, Meta, YouTube, and programmatic channels.
- Build and iterate audience targeting strategies including retargeting, lookalikes, and intent-based segments.
- Collaborate with the Senior Growth Marketing Manager to align spend with pipeline goals and ROI expectations.
- Ensure campaign assets (copy, creative, UTM parameters) are properly configured and deployed.
- Track and report on performance across paid media channels.
- Monitor key metrics daily (CPL, CAC, ROAS, CVR, CTR, etc.) and make proactive adjustments to optimize performance.
- Conduct A/B tests on ad copy, landing pages, CTAs, and audiences to improve outcomes.
- Identify underperforming segments or campaigns and provide insights for iteration.
- Support integrated campaign planning in partnership with content, design, and product marketing.
- Own paid distribution strategy for key marketing initiatives, including reports, webinars, product launches, and lifecycle campaigns.
- Assist in the development of landing pages with CRO best practices in mind.
- Collaborate with the Marketing Ops team to ensure accurate lead tracking, attribution, and funnel measurement.
- Stay up to date on paid media trends, algorithm changes, and emerging ad formats.
- Identify new channels or tactics to test for incremental pipeline growth.
- Analyze competitor ad strategies and share insights with the broader marketing team.
- 3+ years of experience managing B2B paid media campaigns, ideally in SaaS, Martech, or eCommerce tech
- Hands-on expertise with Google Ads, LinkedIn Ads, Meta Ads, and performance analytics tools
- Experience with ad copywriting and collaborating on creative/visuals for campaigns
- Proficient with marketing tech stack: Google Analytics, Excel, etc.
- Strong analytical skills and comfort managing media budgets, pacing, and ROI analysis
- Ability to work cross-functionally and communicate clearly with stakeholders
- Self-starter mindset with a desire to learn, iterate, and scale what works
- Bonus: Experience marketing to eCommerce sellers, brands, or digital retailers