Marketing Coordinator: Strategic Campaigns & Event Execution (IT/Cybersecurity)
Job title: Marketing Coordinator: Strategic Campaigns & Event Execution (IT/Cybersecurity) in Richardson, TX at GXA
Company: GXA
Job description: About GXAWe are in the business of empowering small and mid-sized businesses to thrive through strategic IT leadership, robust cybersecurity, and proactive support. As a SOC 2 compliant MSP headquartered in Richardson, TX, GXA delivers both fully managed and co-managed IT services, supporting clients across the Dallas-Fort Worth metroplex and beyond. We also believe in using our success to create lasting impact—locally and globally—through education and empowerment initiatives.OverviewGXA is seeking a hands-on, detail-oriented Marketing Coordinator with a strong background in event marketing to help us execute impactful campaigns that attract and engage our ideal clients—C-level executives at growing SMBs. This is an execution-heavy role where you’ll take ownership of marketing logistics, event coordination, and campaign follow-through to help drive new business and brand awareness.Key Responsibilities
- Coordinate and execute in-person and virtual events including lunch & learns, speaking engagements, client appreciation events, and webinars.
- Manage event logistics end-to-end: venue booking, catering, promotional materials, registration, follow-up campaigns, and ROI tracking.
- Build and maintain event calendars aligned with GXA’s outreach and sales campaigns.
- Collaborate with internal and external teams (sales, marketing, outsourced partners) to ensure brand and message consistency.
- Assist with digital campaigns (LinkedIn Ads, Google Ads, email marketing) tied to events and lead gen goals.
- Use HubSpot to manage contacts, segment lists, send campaigns, and monitor engagement.
- Support execution of LinkedIn lead gen campaigns targeting key industries (professional services, finance, etc.)
- Coordinate production of marketing content and sales collateral with internal and external resources.
- Assist in optimizing SEO, Google Business profile, and website content
- Ensure brand consistency across all marketing touchpoints.
- 2–4 years of experience in marketing coordination with a strong emphasis on physical and virtual event management
- Proven ability to manage multiple projects, vendors, and deadlines simultaneously
- Experience with marketing automation and CRM tools (HubSpot preferred)
- Confidence working cross-functionally with sales, operations, and leadership teams
- Excellent communication skills—written, verbal, and interpersonal
- Strong organizational and time management skills; detail-oriented with a bias for action
- The position requires working from our office, with some flexibility for hybrid arrangements. It is not a fully remote role.
- Experience working for an MSP, B2B tech company, or agency with SMB clients
- Familiarity with LinkedIn lead generation and sales enablement support
- Knowledge of design tools like Canva or Adobe Creative Suite
- Mission-driven culture that values impact, innovation, and excellence
- Opportunity to take ownership of events and campaigns that influence business growth
- Work with a leadership team that prioritizes strategy, collaboration, and personal development
- Be part of something bigger—our success fuels philanthropic efforts in underserved communities around the world
- Come join a company that truly cherishes every stakeholder – from our cherished clients and dedicated employees to our vibrant community. We go the extra mile to consider and meet the interests and needs of everyone involved, showing genuine care and appreciation at every turn.
- Benefits package.
- Access to training resources and personalized coaching to boost your success and income!
- Enjoy a work environment where teamwork and mutual respect reign supreme.