Director of Digital Marketing
Job title: Director of Digital Marketing in Florida at International Voyager / CruiseDirect
Company: International Voyager / CruiseDirect
Job description: Director of Digital MarketingAbout Us
Cruise Direct has helped over 500,000 clients and welcomed more than 33 million visitors in our 15+ years of serving global travelers. As an Inc. 5000 award-winning online travel company, we specialize in making vacation planning frictionless, fun, and unforgettable. From bucket list adventures to last-minute getaways, we power dream vacations daily. We are building the future of online cruise booking—and looking for a relentless, results-obsessed digital marketing leader to help us win.About the Role
The Director of Digital Marketing is a strategic yet scrappy executor who can scale campaigns, pitch new ideas, and lead a high-performing team. This role isn't for spectators. We are looking for someone with the drive of an elite athlete, the creativity of an entrepreneur, and the precision of a data analyst. They oversee multi-channel marketing efforts, optimize every step of the funnel, and help shape the future of our brand. They are a builder—of campaigns, systems, teams, and momentum. If you thrive in a fast-paced, high-growth environment and know how to pitch, persuade, negotiate, and win, this is your seat.Key Responsibilities
- Own and execute the digital marketing strategy aligned to business goals
- Oversee paid media, SEO, social, affiliate, email, and emerging channels
- Lead and grow a small, focused team of in-house marketers and agencies
- Design a data-driven, customer-first marketing engine to maximize ROI
- Build and optimize campaigns in Google Ads, Meta, TikTok, and others
- Collaborate with product, design, and engineering to enhance user experience and conversion
- Innovate relentlessly: test, iterate, and launch creative campaigns and tools
- Drive strategic partnerships with travel brands, influencers, and affiliates
- Analyze performance across channels, delivering insights and forecasts
- Negotiate media buys, contracts, and vendor terms with confidence
- Foster a high-performance culture focused on ownership, learning, and results
- Location: South Florida (Flexibility for the right candidate)
- Open to hybrid/remote with travel
- 5+ years of experience leading digital marketing in a fast-paced environment
- Proven success in performance marketing, including SEM, paid social, email, and SEO
- Strong background in the travel, cruise, or e-commerce space
- Demonstrated ability to pitch ideas, present strategy, and close opportunities
- History of winning; whether in sports, sales, or scaling startups
- Confident decision-maker who thrives under pressure and leads with clarity
- Great communicator and negotiator who knows how to rally stakeholders
- Hands-on experience with GA4, HubSpot, paid media platforms, and CRO tools
- Familiar with integrating AI tools into marketing workflows
- Bonus: HTML/CSS knowledge and creative skills (Photoshop, Canva)
- Are an idea machine and a finisher
- Know how to sell, not just market
- Build “A teams” and develop talent
- Embrace innovation, experimentation, and constant learning
- Compete with heart—and play to win