Solutions Marketing Manager
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Role Description
As a Solutions Marketing Manager at Resmed, you will play a key role in shaping the future of healthcare in sleep, respiratory, and digital health. With a deep understanding of our customer and industry needs, you’ll execute GTM and lifecycle campaign strategies for our digital portfolio, drive content messaging, and help deliver sales enablement programs.
- Acquire deep knowledge of our customers' challenges, industry, and use cases, and communicate the benefits and value proposition clearly and compellingly to target audiences.
- Adapt and translate global GTM strategies for North American markets, tailoring for market and sales channel dynamics while considering unique customer segmentation approaches.
- Develop and implement comprehensive marketing strategies to promote our device ecosystem of products and services.
- Lead the creation of compelling NPI marketing activities in collaboration with ABM, Integrated and Consumer Marketing teams.
- Support the sales enablement strategy and execution, ensuring launch readiness and success.
- Establish key performance indicators for our digital portfolio and relentlessly measure against performance and success, adjusting marketing strategy as necessary.
- Collaborate with Marketing, Product and Sales teams to create compelling content, marketing resources, and promotional campaigns.
- Manage the marketing budget for our digital portfolio and ensure effective allocation of resources for maximum ROI.
- Stay up to date with the latest trends in digital healthcare and digital marketing best practices.
- Analyze market trends and competitor activities to identify opportunities for growth and differentiation.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in Marketing, preferably in the healthcare or digital health industry.
- Proven track record of developing and executing successful product marketing campaigns.
- Strong knowledge of digital marketing tools and platforms (Google Analytics, HubSpot, social media ad platforms, etc.).
- Excellent written and verbal communication skills, with the ability to convey complex information clearly and concisely.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience in healthcare or digital health marketing is highly preferred.
- Data-driven mindset with strong analytical and problem-solving skills.
Benefits
- Comprehensive medical, vision, dental, and life insurance.
- AD&D, short-term and long-term disability insurance.
- Sleep care management.
- Health Savings Account (HSA) and Flexible Spending Account (FSA).
- Commuter benefits.
- 401(k) and Employee Stock Purchase Plan (ESPP).
- Employee Assistance Program (EAP) and tuition assistance.
- Flexible Time Off (FTO) for salaried employees.
- Paid Time Off (PTO) for hourly employees, increasing with tenure.
- 14 paid holidays.
- Parental leave: 14 weeks for primary caregivers, 2 weeks for secondary caregivers.
- Annual cash bonus eligibility based on performance.
- Potential stock equity based on performance.