Digital Marketing Executive

Remote · USA Full-time New today

We are currently looking for a talented and driven Performance Marketing Executive to join our team in Berlin. As we expand our presence and capabilities in Berlin, it becomes increasingly important to raise awareness and boost user acquisition through online advertising. Your key objective would be to drive User Acquisition growth for our Berlin market.

What we seek

Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget

Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis

Expert in Google Ads & Paid Social: Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms

Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.

Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers.

User Empathy: To be able think from a perspective of a user or a driver & build user journeys which are seamless.

High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time

What You'll Need

A minimum of 3 years experience in digital marketing for e-commerce or tech industry

Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC)

A strong understanding of ad formats in Google

Experience in setting up remarketing/retargeting ads

Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing

Experience in running A/B testing

Experience in collecting and analyzing data

The ability to source information and learn on the fly

An analytical and critical thinking mindset

Independence, drive, and ability to work in a team

Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools

An ability to multitask and perform under tight deadlines

Good command of English

Additional Information

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-de/en-gr/candidate-privacy-notice

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Digital Marketing Executive

What we seek

What You'll Need

Additional Information

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