Senior Content Product Manager

Who Are We?

Welcome to Welltech—where health meets innovation! As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We are seeking an innovative and data-driven Senior Content Product Manager to lead the content strategy and execution for a groundbreaking new health and wellness product. This pivotal 0-1 role will focus exclusively on in-product content, such as video classes, articles, recipes, and interactive experiences, rather than marketing. The ideal candidate will be instrumental in building a content management platform from the ground up, leveraging deep expertise in content strategy, user experience, and analytics to deliver engaging, scientifically-backed, and highly effective content that drives user retention, conversion, and overall product success.

Key Responsibilities

• Design, develop, and implement a comprehensive content strategy for a new health and wellness mobile application, from initial concept to ongoing optimization.

• Conduct thorough user research, create user profiles, and analyze user behavior to inform content development and strategy.

• Define and establish key performance indicators (KPIs) for content, track metrics closely, and analyze content performance (e.g., retention, conversion, content rating) to identify opportunities for improvement.

• Lead the entire A/B testing and experimentation process for content, from hypothesis formation and test design to results analysis and actionable insights.

• Oversee the creation and curation of diverse, high-quality, scientifically-proven content formats, including articles, videos, infographics, recipes, workouts, and more.

• Collaborate extensively with a network of internal and external experts in fitness, dietetics, medicine, and other relevant fields to ensure content accuracy and credibility.

• Work cross-functionally with product, design, marketing, and monetization teams to ensure content aligns with overall product goals and user experience.

• Ensure rigorous content quality control through final review and, when necessary, actively participate in content creation.

• Maintain and update comprehensive content documentation, including processes, guidelines, and best practices.

• Monitor market trends and competitor content strategies to keep the product's content offering fresh, relevant, and competitive.

• Ensure the timely completion of content-related tasks and initiatives within estimated deadlines.

Required Skills

• Content Strategy for Product: Strong and proven experience in content strategy for product (not only Marketing), encompassing the full lifecycle from design and planning to implementation and optimization.

• User Experience and User Research: Demonstrable experience with user experience (UX) principles and conducting user research.

• A/B Testing: Extensive experience with A/B testing and experimentation, including hypothesis formation and results analysis.

• Business Accumen: Ability to translate business goals into content strategy.

• Metrics and KPI experience: Proficiency in defining successful content metrics and KPIs, and a strong ability to track, analyze, and interpret content performance data to drive improvements.

• Data-driven approach: Advanced analytical skills with a focus on market analysis, user behavior, and content performance, utilizing tools such as Amplitude (basic level is acceptable).

• Multi-format experience: Proven ability to work with and produce diverse content formats, specially video (e.g., text, video, audio, interactive).

• Communication: Fluent in Eglish and able to communicate effectivelly with cross-functional stakeholders.

Nice to have

• Recent professional experience managing content within a mobile application environment, similar to health/wellness apps

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/ 

Yoga-Go — https://yoga-go.io/ 

WalkFit - http://walkfit.pro