Product Manager - Marketing Measurement @ Live Nation Entertainment
Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.WHO ARE YOU?Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE TEAMThe Marketing Measurement team is a data team at heart. We provide data to various stakeholders to enable marketing efforts at scale across our business. This includes facilitating marketing reporting via data pulled from API, providing data to use for audience building and campaign creation, and implementing server to server feeds to improve campaign optimization and increase signal for media platform including Meta, Google Ads, Trade Desk, etc.THE ROLEWe are looking for an individual with experience in marketing technology and the data that powers it to join our mission. Your goal will be to leverage Live Nation's wide array of data assets and global ticketing marketplaces to improve how we collect fan interaction data and measure the success of marketing impacts by looking at metrics such as spend, clicks, impressions, and attributed conversions. We're looking for someone who understands media attribution data and budget analysis, can articulate a vision for growth, and work… Apply To This Job