Pay Per-Click Specialist

Who we are:

Moniepoint Inc. is Africa’s all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management tools since 2019. As Nigeria’s largest merchant acquirer, it powers most of the country’s Point of Sale (POS) transactions. Through its subsidiaries, Moniepoint Inc. processes $22 billion monthly for its customers while operating profitably.

Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth.

About the role:

We're seeking a PPC Specialist with a knack for driving targeted traffic and delivering measurable results to join our team. As a PPC Specialist, you will be responsible for managing our pay-per-click advertising campaigns by creating, optimizing, and overseeing PPC efforts across various platforms. Your goal will be to maximize online visibility, customer acquisition, and ROI. If you're data-driven, analytical, and passionate about digital advertising and ready to take on the challenge of optimizing and managing PPC campaigns that drive business growth and achieve ROI, we invite you to apply for the PPC Specialist position.

Join us and be a key player in our digital marketing success story.

Responsibilities

As a PPC Specialist, you will be responsible for:

• Campaign Strategy and Management:
  • Develop and execute strategies for Google advertising platforms (SEM, AC, Display & YouTube).
  • Create and manage campaigns, ad groups, and ad copy to align with business objectives.
• Keyword Research and Selection:
  • Conduct thorough keyword research to identify high-impact and cost-effective keywords.
  • Continuously monitor and refine keyword lists to improve campaign performance.
• Ad Creation and Optimization:
  • Craft compelling and relevant ad copy that drives clicks and conversions.
  • Perform A/B testing of ad variations to improve click-through rates and conversion rates
• Bid Management:
  • Monitor and adjust bids to optimize campaign ROI and achieve target KPIs.
  • Implement bid strategies and adjust budgets to maximize performance.
• Audience Targeting
  • Define and refine audience segments for different PPC campaigns.
  • Utilize audience targeting options to reach the most relevant users.
• Conversion Tracking and Analytics:
  • Set up and maintain conversion tracking to measure campaign effectiveness.
  • Analyze campaign data and generate regular reports to provide insights and recommendations.
• Competitor Analysis:
  • Research and analyze competitor PPC strategies and keywords to identify opportunities and stay ahead in the market.
• Budget Management:
  • Manage campaign budgets effectively, ensuring optimal allocation and pacing.
  • Monitor spending and make adjustments as necessary to achieve goals.

To succeed in this role, you should have:

• Minimum of 6 years of Google Ads experience covering Search, Display, YouTube, Demand, Performance Max
• Google Ads certification and other relevant certifications preferred.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent understanding of digital marketing concepts, trends, and best practices.
• Effective communication skills and the ability to collaborate with cross-functional teams.
• Detail-oriented mindset with a focus on continuous optimization and improvement.
• Familiarity with tools such as Adjust, Apps Flyer, Power BI, Google Analytics, Google Ads Manager, Google Tag Manager, Google Ads Editor, or similar platforms.

What to expect in the hiring process

• A preliminary phone call with the recruiter
• A technical interview with the hiring manager
• A Case Study
• A behavioural and technical interview with a member of the Executive team
• All interview stages are virtual

Originally posted on Himalayas