Director, Paid Search

About the position Assembly is seeking a Director of Paid Search who will be responsible for overseeing all aspects of the Paid Search campaigns for assigned clients. This role is pivotal in developing and executing a comprehensive vision for SEM programs and strategies that align with business goals. The ideal candidate will possess strong management qualities and experience, enabling them to mentor team members, including managers and associates. The position requires a blend of business acumen, technical expertise in SEM technology, and a creative approach to performance-driven environments. The Director will work closely with various stakeholders to ensure integrated media solutions and will lead a team of 4-6 search specialists, guiding them in analyzing data and optimizing campaigns. The role also involves managing vendor relationships, contract negotiations, and ensuring high-quality service delivery. Staying updated on the evolving search landscape and acting as a thought leader in paid search advertising are essential components of this position.

Responsibilities

• Develop and execute comprehensive vision for all SEM programs & strategies to fulfill business goals

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• Oversee the planning, execution, and optimization of large-scale SEM programs across platforms

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• Work with other digital media channel stakeholders to understand and execute on integrated media solutions

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• Partner with SEO / organic search stakeholders to develop and execute a comprehensive search strategy

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• Lead, train and mentor a team of 4-6 search specialists that oversee live media campaigns, analyze data and provide optimization recommendations

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• Manage vendor relationships, contract negotiation & ensure vendors deliver high quality services in alignment with team strategy and business goals

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• Manage and oversee sophisticated bid management strategies

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• Generate regular reporting on key performance metrics, providing insights and succinct recommendations for improvement

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• Present all QBR/Monthly/Weekly and ad-hoc documents

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• Communicate/Troubleshoot changes to the field and technical teams relating to our tracking methodology

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• Advise on product metrics and integration with overall platform

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• Act as a thought leader with innate curiosity and aptitude across paid search advertising

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• Manage extended support teams for management, maintenance and QC efforts

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• Stay abreast of the evolving search landscape (ie: new products, evolving campaign formats, new AI opportunities, betas, and digital marketing news)

Requirements

• 7+ years SEM experience

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• 2-3 years' experience in team management, training & development

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• Excellent communication skills with a proven ability to articulate ideas clearly and concisely, both in written documents and verbal interactions

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• Excellent grammar in written and verbal interactions

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• Refined executive presentation skills, showcasing the ability to create and deliver compelling presentations to clients, key stakeholders & diverse audiences

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• Strong understanding of the technology behind Engine performance

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• Extensive knowledge of Google Analytics, Google Ads, Microsoft Ads and SA360

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• Experience in ROAS/ROI, CPA and awareness focused programs related to SEM, Google and Microsoft product suite of offerings

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• Understanding of how SEO works with SEM

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• Heavy forecasting experience

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• Ability to work across a matrix environment and thrive in an entrepreneurial and results-oriented culture

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• Experience with large budget SEM management

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• Experience managing and driving performance on budget and within efficiency goals for Ecommerce sales focused paid search performance programs

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• Existing knowledge or willingness to quickly learn the nuances of Lux marketing

Nice-to-haves

Benefits

• Commuter assistance

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• Paid parental leave

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• Health insurance

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• Dental insurance

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• 401(k)

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• Paid time off

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• Vision insurance

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