Manager, Email Retention

About the position Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position: Manager, Email Retention Department: Marketing Work Location: Cortez, CO, Hybrid (work 3 days onsite) Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

Responsibilities

• Focus on driving customer acquisition, engagement, and retention through data-driven strategies and performance marketing initiatives.

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• Work closely with the eCommerce, Creative, and Development teams to lead owned channel programs such as email, SMS, and customer loyalty program.

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• Execute CRM initiatives and manage audience segments for paid media channels.

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• Build meaningful, personalized connections with customers to maximize lifetime value and long-term brand affinity for our eCommerce business.

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• Contribute to and leverage the seasonal brand marketing calendar to drive Email/SMS campaign strategy.

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• Maintain the Email/SMS marketing calendar.

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• Provide clear strategic direction and feedback to the Creative Team to deliver on campaign goals and benchmarks.

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• Partner with vendors to manage email/SMS execution.

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• Facilitate and track periodic updates/optimization of existing flow campaigns.

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• Provide direction for the continued development of email/SMS flow automation.

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• Maintain upkeep on all transactional email/SMS communications.

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• Stay on top of industry trends and opportunities to maintain best practices.

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• Own CRM strategy to enhance customer segmentation, targeting, and engagement for Osprey fans and customers.

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• Oversee and analyze CDP to facilitate campaign strategies and provide actionable insights to the team.

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• Lead the strategy and management of a customer loyalty program to increase retention, repeat purchase, and brand advocacy.

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• Develop program mechanics, rewards structure, and promotional campaigns to drive enrollment and engagement.

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• Provide periodic analysis to track email/SMS and loyalty performance metrics for the broader eCommerce and Marketing Teams.

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• Present to eComm and Brand Marketing Teams.

Requirements

• Bachelor's Degree in Communication or Marketing.

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• 5+ years of experience with DTC email, SMS, and digital marketing and consumer service-related activity.

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• Experience with various ESP and CRM platforms.

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• Experience managing email communications to medium/large sized customer lists.

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• Knowledge of various digital eCommerce paid channels including paid search, display, paid social, and CTV/OLV.

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• Knowledge of various analytics dashboards Google Analytics, Adobe Analytics, Power BI.

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• Prior experience in the outdoor, fashion, lifestyle or action sports retail industry.

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• Project Management experience.

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• Authorized to work in the United States on a full-time basis.

Nice-to-haves

• Experience with Magento.

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• Experience with managing email service provider software.

Benefits

• Salary + Bonus

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• Healthcare

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• Dental

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• Vision

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• Paid Holidays

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• Paid Parental Leave

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• 401(k) with company match

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• Basic Life Insurance

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• Short Term Disability (STD)

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• Long Term Disability (LTD)

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• Paid Time Off (PTO)

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• Paid Charitable (volunteer) Leave

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• Educational Assistance

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