Digital Marketing Specialist at TransPerfect Princeton, NJ

Digital Marketing Specialist job at TransPerfect. Princeton, NJ. Digital Marketing Specialist We are seeking a Digital Marketing Specialist to support TransPerfect’s industry-leading platform, GlobalLink . This role will play a key part in defining and executing digital strategies to drive brand awareness, demand generation, and lead qualification. The Digital Marketing Specialist will focus on SEO, paid and organic search, email marketing, ABM, and campaign execution , ensuring that marketing efforts contribute directly to sales pipeline and revenue impact. This specialist will collaborate with vertical and product marketing teams to develop and optimize industry-specific campaigns, manage vendor relationships, oversee content localization for global markets, and measure performance across key digital channels. Additionally, this role will be responsible for creating digital content and user experiences that enhance trust and engagement within the GlobalLink community. If you have a strong foundation in digital marketing, B2B demand generation, and data-driven decision-making , and want to contribute to a high-performing team in a fast-paced, global environment , we’d love to hear from you. Primary responsibilities will include:

• Develop and optimize digital strategies to drive SQLs, with a laser focus on revenue impact
• Paid and organic search – work with and assist in managing vendor partners and internal resources
• Email strategy and execution – work collaboratively to build nurture campaigns and templates for sales enablement
• Campaign content creation and execution – thinking and doing
• Data-Driven Reporting – what good are results without sharing them clearly and concisely?
• Lead and demand generation – bring in verifiable new leads
• ABM – create, tune, and deploy successful programs
• Social media – help ensure that it’s more than just for show
• Globalize - oversee localization of campaigns and programs for other regions, countries, and markets
• Analyze – Regularly review campaign performance, with an emphasis on SQL and revenue ROI

Requirements:

• 2–4 years of previous experience in a digital marketing role with a strong preference for candidates experienced in a B2B or agency environment
• Must be able to demonstrate quantifiable success in previous digital marketing efforts
• Reliably works independently to complete tasks and asks for help from managers, peers, or other resources when appropriate
• Ability to manage multiple concurrent strategies across different verticals and channels
• High-level communication (written and verbal) skills in English
• Ability to manage large and fluctuating workloads while maintaining agreed service levels and meeting deadlines
• Travel – 10%

About Us: TransPerfect was founded in 1992 with a simple mission to provide the highest quality language services to leading organizations worldwide. Started as a two-person company operating out of a dorm room, TransPerfect has spent nearly three decades solving global business challenges for our clients, and has turned into one of the most successful growth stories in the business world. The TransPerfect Global Group includes more than 30 individual operating companies that work both independently and collaboratively to help clients achieve their global business goals and objectives. TransPerfect is the world’s largest provider of language and technology solutions for global business. From offices in over 120 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 5,000 global organizations employ TransPerfect’s GlobalLink® technology to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at . Apply tot his job Apply To this Job