Campaign & Event Manager

About Astound Digital At Astound Digital, we are pioneers in the digital landscape, dedicated to transforming how the world interacts with technology, data, and creativity. Our role as trusted advisors in the digital landscape empowers the world’s most innovative brands with frictionless, end-to-end customer experiences. We are known for our comprehensive solutions, proven expertise, and collaborative, nimble approach that instills confidence in our clients. Join us to navigate and lead in the ever-changing digital world, where your impact will extend beyond the ordinary. We’re seeking a resourceful, detail-oriented Campaign & Event Manager to support and execute integrated marketing programs across the buyer journey. This role will focus on managing outbound campaigns (email, paid media, ABM), owning logistics and promotion for key events (including partner events and hosted activations), and ensuring flawless execution that drives engagement and pipeline. This role requires a balance of creativity and process, strong project management skills, and a bias for execution.

Key Responsibilities

Campaign Execution

• Collaborate with marketing leadership to execute integrated marketing campaigns across target accounts, industries, and solution areas.
• Email Campaign Management:
• Own end-to-end Pardot setup, deployment, and reporting for marketing emails.
• Build and QA dynamic lists, segmentation, and engagement programs.
• Ensure proper testing, link tracking, UTM structure, and brand alignment.
• Monitor and report on performance metrics (deliverability, open/click rates, engagement).
• Execute campaign components including content syndication, paid media, email nurture, and sales follow-up coordination.
• Manage campaign calendars and workflows, ensuring timelines and goals are met.
• Partner with Sales and Business Development to support campaign alignment and follow-through.

Event Planning & Coordination Plan and coordinate company-sponsored events, including:

• Tradeshows, conferences, hosted dinners, webinars, product launches, and client appreciation events.
• Develop detailed project plans, timelines, and budgets for each event.
• Source and manage venues, catering, equipment, and on-site logistics.
• Align with internal teams on event goals, value propositions, key messaging, and branding.

Vendor & Stakeholder Management

• Identify, negotiate, and manage contracts and relationships with external vendors (venues, AV, catering, suppliers, speakers, entertainment).
• Collaborate with external event sponsors and internal executives to ensure goals and expectations are met.

Marketing & Promotion

• Collaborate with the broader marketing team to promote events across:
• Email, social media, paid media, and partner channels.
• Develop and manage all supporting materials: invitations, signage, flyers, agendas, and presentations.
• Own event registration platforms (e.g., Splash), RSVP workflows, and attendee communication.

Email Management & Marketing Automation

• Build and manage event pages, automated confirmation flows, and reminders in Splash.
• Execute email communications related to events in Pardot, including pre- and post-event marketing.
• Partner with stakeholders to align messaging, drive engagement, and optimize delivery cadence.
• Track performance metrics (open/click rates, bounce, registration conversions) and report results.

On-Site Event Management

• Oversee day-of execution for live events, managing staff, volunteers, and vendor coordination.
• Ensure setup, branding, signage, and flow meet brand standards.
• Troubleshoot on-site issues and maintain a seamless experience for attendees.

Post-Event Evaluation

• Collect and analyze attendee and stakeholder feedback.
• Track event KPIs (attendance, leads generated, engagement, ROI).
• Manage post-event follow-up activities including thank-you emails, surveys, and nurture sequences.

Budget Management

• Build and manage detailed budgets for each event.
• Track expenses and ensure all invoicing and reconciliation is completed in a timely manner.

General Administrative Support

• Maintain event documentation including project plans, vendor contracts, attendee lists, and internal notes.
• Prepare internal recaps and presentations on event outcomes and ROI.
• Coordinate internal meetings and planning sessions related to event execution.

Qualifications

• 3–5 years of experience in B2B marketing, preferably in tech, digital agency, or SaaS.
• Hands-on experience with campaign execution and marketing automation tools.
• Strong project management and time management skills; comfortable juggling multiple workstreams.
• Proven success managing events, from large-scale conferences to smaller, targeted experiences.
• Ability to work cross-functionally with sales, design, and external vendors.
• Strong written and verbal communication skills.
• Experience with Salesforce CRM and/or ABM platforms is a plus

What we offer in return

• Off-the-Charts Career Growth: Сlear career path and a performance review system, career coaching, training and certifications, mentoring and knowledge sharing
• Well-being Is Top Priority: Parental leave, paid time off, comprehensive health and medical plans
• Real Work-Life Balance: Remote, in-office, or hybrid working modes; flexible hours; work-life balance support on every stage and level
• Culture of Success: Culture of collaboration that encourages innovation every step of the way; 20 offices spanning four continents bring diverse perspectives that drive tangible results for our clients worldwide.

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