Lifecycle & Email Marketing Manager
Your opportunity
At Mollie, we’re on a mission to make payments and money management effortless for every business in Europe. We started 20 years ago when we launched a more direct, affordable way for companies to get paid. That provided an alternative to the frustrating, overpriced solutions that banks offered at the time. Today, we serve more than 250,000 businesses across Europe with an all-in-one solution that simplifies payments and money management. And we’re a 850-strong team of product, finance, support, commerce, and engineering specialists working across Europe – from Lisbon to London.
At Mollie, email is a critical conversion channel to grow our new and existing customer base. We use email marketing to nurture leads, drive activation after sign-up, increase adoption of new products, and keep contacts informed of critical updates.
As a Lifecycle & Email Marketing Manager you will be seen as an owner of owned marketing channels - email, in-app banners, push notifications, SMS — and collaborate across various marketing, product, commerce, and partner teams to execute on end-to-end lifecycle strategy.
The scope includes executing on lead nurtures to activation journeys to upsell and retention campaigns. This role involves a balance between managing external stakeholder requests, optimising these channels, educating stakeholders, and the strategic planning and oversight of campaign management - ensuring that initiatives are delivered on time, within scope, and aligned with best practices and underlying business objectives.
You’ll work within the Growth Marketing team, within a smaller craft team of Lifecycle and Email marketers, and work collaboratively with brand and content teams to request deliverables for campaigns and align owned channel content to brand and channel standards.
What you'll be doing
Assist in optimising and ramping up our lead nurture program, activation journeys, and upsell campaigns - with end-to-end accountability
Support stakeholder campaign requests - including marketing teams (product, partner, and field marketing) to support them in executing on their campaigns and journeys and ensuring they are educated on, and adhering to, channel best practices.
Set up A/B tests to identify best practices around sending time and frequency, customer segmentation, design, and content
Help monitor channel health metrics, like deliverability, unsubscribe, and complaint rates, to maintain high channel performance standards
Regularly review campaign performance and help with identifying key insights from campaign and journey data in Looker
What you'll bring
4+ years of experience in a marketing or related role, with 2+ years of focus on email or lifecycle marketing
Experience with email marketing and marketing automation platforms (Iterable, Hubspot a plus), with additional experience in other owned channels (in-app, push, SMS also a plus)
Strong analytical and data-driven strategic mindset
Experience and curiosity in utilising AI to optimize workflows
Ability to manage multiple projects and communicate clearly with multiple stakeholders
Basic knowledge of HTML and CSS
Proactive problem-solving with a curious, knowledge-hungry, get-it-done attitude
Resilience and the ability to work in fast-paced environments
Experience working in a B2B, SaaS, or Fintech company is a plus
Experience with business insight tools such as Looker is a plus
Fluent in English, and fluency in Dutch, German, or French is a plus