Manager, Demand Generation (Fully Remote in the US)
About the position True Fit is the retail industry's leading consumer experience platform. The company is led by an experienced team of executives and leaders from fashion, retail, ecommerce, and big data, plus it is backed by top investors. Our solution is leveraged by apparel and footwear retailers to decode fit & size and connect shoppers with the styles they will love. We have organized and connected the broadest footwear, apparel, and consumer data in the world to provide best-in-class recommendations for the world’s biggest brands and products. The tool unites social, general, and personalized fit guidance into one cohesive experience to drive shopper confidence and loyalty. True Fit is the leading AI-powered fit and personalization platform for fashion and retail. Our technology helps shoppers find the right fit with confidence—and helps retailers increase conversion, reduce returns, and drive lifetime value. As we expand beyond fit into agentic shopping, conversational commerce, and fashion intelligence , demand generation is becoming a core growth engine. We’re looking for a hands-on Demand Gen leader to own pipeline creation across our B2B SaaS business. The Role As Manager, Demand Generation , you will own and operate True Fit’s B2B demand engine end-to-end —from strategy to execution to measurement. You’ll be responsible for: Driving qualified pipeline and bookings Orchestrating multi-channel demand programs Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership Building a scalable, data-driven demand motion that supports both mid-market and enterprise retail buyers. You’ll combine strategic thinking with hands-on execution , especially in the first phase of the role.
Responsibilities
- Develop and execute the B2B demand generation strategy aligned to revenue targets
- Own MQL, SQL, pipeline, and CAC goals
- Build programs that support longer enterprise sales cycles and multi-stakeholder buying groups
- Translate company objectives into quarterly demand plans and forecasts
- Paid media (LinkedIn, Google, ABM platforms, retargeting)
- Lifecycle & email marketing (nurture, re-engagement, product-led signals)
- Content-driven demand in partnership with Product Marketing and content teams
- Support Promotion of Events & field marketing (NRF, Shoptalk, invite-only dinners, executive roundtables)
- Website conversion optimization in partnership with UX/Creative
- Partner deeply with Sales and RevOps on:
- Lead quality and routing
- Funnel conversion optimization
- Account-based motions for strategic retailers
- Build enablement feedback loops to continuously improve pipeline quality
- Own demand reporting and dashboards ( HubSpot , Looker, GA4, attribution tools)
- Track performance across the funnel: traffic → MQL → SQL → pipeline → bookings
- Run continuous experiments to improve conversion, velocity, and efficiency
- Make clear recommendations on where to invest, scale, or cut
- Help define the future demand gen org structure
- Potentially manage agencies and/or junior marketers
- Influence hiring and tooling decisions as the function scales
Requirements
- 5–9+ years in B2B SaaS demand generation (title flexible based on scope)
- Proven track record of driving pipeline and revenue , not just leads
- Experience marketing to mid-market and/or enterprise buyers
- Strong command of:
- Paid demand channels
- Marketing automation (HubSpot strongly preferred)
- Salesforce and RevOps collaboration
- Comfortable owning both strategy and execution
Nice-to-haves
- Experience in retail, ecommerce, martech, adtech, or AI platforms
- Exposure to ABM or named-account selling motions
- Experience supporting sales-led and hybrid product-led motions
- Familiarity with retail buying cycles and complex stakeholder groups
Benefits
- access to an Employee Assistance Program
- a Day Off For Your Birthday
- a paid four-week Sabbatical leave every five years of service (plus a monetary bonus to help fund your adventure)!
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