[Remote] Campaign Manager, Paid Social

Note: The job is a remote job and is open to candidates in USA. GR0 is an award-winning digital marketing agency based in Los Angeles, California, focused on driving organic growth for startups and established brands. They are seeking a Campaign Manager for Paid Social to independently manage and optimize paid social campaigns, engage with clients, and analyze campaign performance to achieve client goals.

Responsibilities

• Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals
• Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing
• Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan
• Manage 8-10 accounts at full bandwidth or $40,000 in Monthly Recurring Revenue (MRR)
• Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices
• Developing understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients
• Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior
• Develops creative strategies for social ads, engaging in testing to improve creative performance
• Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI
• Present data-driven insights to clients, offering recommendations to enhance paid social engagement
• Analyze client business models and align paid social strategies with revenue and engagement objectives
• Contribute to internal training efforts, mentoring junior team members on campaign execution best practices
• Execute operational workflows to improve campaign efficiency and effectiveness

Skills

• Strong understanding of social ad targeting, budget management, and ad creative strategies
• 2-3 years of client management experience, primarily with SMBs. Can independently manage client interactions related to paid social campaign updates
• Expertise in optimizing ad performance through testing, data analysis, and audience segmentation
• Demonstrates ability to engage with clients confidently, discussing performance metrics and addressing questions with minimal supervision
• Proficiency in Meta, TikTok, and LinkedIn Ads platforms
• Understands how different business models affect paid social strategy, contributing insights during team discussions
• Excellent problem-solving skills and the ability to handle mid-tier escalations independently
• Manages daily operational tasks in paid social campaigns, adhering to workflow guidelines and ensuring smooth execution
• Strong organizational skills to manage multiple projects and deadlines simultaneously
• Ability to adapt to changes in paid social platforms and industry trends

Benefits

• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Wi-Fi Reimbursement - All employees receive a monthly reimbursement to help cover internet expenses while working.
• Unlimited PTO -We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
• Paid Holidays - Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year.
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.

Company Overview

• GR0 is a digital marketing agency powered by their wealth of SEO, online marketing, and strategic advisory experience. It was founded in 2020, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://gr0.com/.

Company H1B Sponsorship

• GR0 has a track record of offering H1B sponsorships, with 1 in 2024. Please note that this does not guarantee sponsorship for this specific role.

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