Regional Sales Manager (California)

This is a remote position.

Regional Sales Manager – West

We are seeking a driven and strategic Regional Sales Manager to expand direct business across the western United States.

This role is ideal for a motivated sales professional who thrives on building relationships, closing deals, and shaping the future of intelligent transportation systems (ITS).

You’ll lead and execute all aspects of opportunity development and sales for advanced ATMS software and hardware solutions. Using your technical understanding and industry insight, you’ll drive business growth by developing and nurturing customer relationships, identifying new opportunities, and delivering solutions that advance transportation technology.

• Build strong partnerships and work closely with distributors to drive sales performance and meet revenue targets.

• Drive new business development while managing and growing existing customer relationships.

• Develop deep product knowledge and promote solutions to municipal, county, and state transportation agencies, as well as consulting firms.

• Identify opportunities to add value for customers and expand regional footprint.

• Develop strategies for major pursuits, including preparing and presenting proposals, bids, and quotations.

• Deliver engaging product presentations and demonstrations in collaboration with technical teams.

• Coordinate closely with technical sales, proposals, operations, and technology teams to craft compelling responses to RFPs.

• Represent the company at trade shows, conferences, and industry events.

• Maintain accurate and up-to-date CRM records, including meeting notes, pipeline updates, and project details.

• Bachelor’s degree or equivalent combination of education and experience.

• 10+ years of business development experience, ideally within ITS or software-driven solutions.

• Proven success selling ITS, Traffic Signal, and/or ATMS software solutions within the U.S. transportation market.

• Strong understanding of technology trends and product development processes.

• Experience producing and analyzing sales reports, KPIs, and market insights.

• Collaborative, self-motivated, and goal-oriented mindset.

• Excellent communication, relationship-building, and presentation skills.