Google Ads Specialist | AU | WFH
Set-up and Location: WFH / Remote (Philippines)
Work Schedule: 8:45 AM – 5:00 PM AEST
Employment Type: Full-time
Our client is a results-focused Australian digital marketing agency supporting small to medium-sized businesses across regional Australia. We're seeking a Google Ads Specialist to create, manage, and optimise paid search campaigns that drive real commercial outcomes.
This is not a set-and-forget role. You'll own campaign performance, cost efficiency, and conversion strategy — translating data into clear, actionable insights for our account management team.
The Right Fit
You're a data storyteller with a commercial mindset. You don't just launch campaigns — you obsess over ROI, adapt quickly to algorithm changes, and communicate results with clarity. You follow briefs precisely (no scope creep!), flag opportunities proactively, and take pride in delivering measurable impact for clients across trades, legal, and professional services.
Key Responsibilities
Campaign Management & Optimisation
- Manage end-to-end Google Ads campaigns across Search, Display, and Performance Max
- Conduct keyword research and competitor analysis using Google Keyword Planner
- Write high-performing, on-brief ad copy — strictly aligned to client-requested services/products only
- Optimise campaigns for ROI, lead generation, and sales; manage budgets with commercial discipline
- Advise on landing page requirements (designer builds; you provide strategic direction)
- Prepare clear, commercially focused monthly performance reports (impressions, clicks, conversions, share of voice)
- Support account managers with weekly progress updates and plain-English strategy explanations
- Stay current with Google algorithm updates, new ad formats, and AI search developments (e.g., AI Overviews)
- Ensure all campaigns adhere strictly to client briefs, advertise exactly what's requested, no self-directed additions
- Implement and monitor conversion tracking; troubleshoot discrepancies with precision
- Maintain organised campaign structures and documentation for seamless handovers
Requirements
- 3+ years of hands-on Google Ads management experience (agency or SMB portfolio preferred)
- Google Ads certification (required)
- Proven track record improving ROI, CPA, or conversion rates for SMB clients
- Strong copywriting skills: concise, on-brief, conversion-focused messaging
- Proficiency in Google Analytics (GA4), Keyword Planner, and conversion tracking setup
- Clear, professional English communication; written and verbal
- Self-starter who owns workflow, meets deadlines, and flags risks early
- Google Tag Manager experience
- Landing page optimisation knowledge
- eCommerce campaign management experience
- Familiarity with SEMrush, Ahrefs, or similar competitive intelligence tools
- Must-Have: Google Ads, Google Analytics (GA4), Google Keyword Planner, Conversion Tracking, Google Tag Manager, SEMrush, Ahrefs, landing page testing tools
- Microsoft 365 / Google Workspace, Zoom/Teams for remote collaboration
Benefits
- HMO, Dental, and Life Insurance for you + 1 free dependent from day one
- Paid Leaves: Birthday, Vacation, Medical, and Maternity (up to 6 Vacation Leaves convertible to cash on anniversary)
- Employee Engagement: Year-End Party, Family Day, Team Building & more
- Work on diverse, high-impact projects for respected Australian SMB clients
- Professional development support: certifications, tool training, and upskilling opportunities
- Application Review – Resume + certification/portfolio check
- TA Interview – 30 mins: technical assessment, scenario questions, cultural fit
- Client Interview – 30 mins with Account Manager/Creative Lead: portfolio deep-dive, workflow approach
- Feedback and decisions are typically provided within 24 hours post-client interview.
- Only shortlisted candidates will be contacted within 24–48 hours of application.
- Unsuccessful applicants will be kept in our talent pool for future opportunities.