AI Enablement Research Analyst

Corpay is currently looking to hire an AI Enablement Research Analyst within their cross-border payments division. The role involves developing and implementing strategies to generate high-quality B2B sales leads using AI and other tools, while collaborating with sales leadership to improve lead scoring methodologies.

Responsibilities

• This role will develop, implement, and execute strategies using AI & other tools aimed at generating high-quality B2B leads to fuel the sales pipeline and drive revenues in North America, EMEA, and APAC
• Producing net-new leads across the core business using our existing tools such as LinkedIn Navigator, Zoominfo, D&B/Hoovers, Lusha, Clay, or other research methods, either manually or via other means
• Reactivating older leads from Salesforce, and provide guidance on determining which leads are most likely to convert
• Working with the AI Enablement Research Manager to perfect our lead scoring and prospect grading methodology in AI to determine if the existing process works or if new agents are needed
• Working to identify new opportunities with sales leadership across existing industries and new verticals or channels globally (market segmentation)
• Identifying industry trends, pain points, decision considerations, and touchpoint preferences
• Building a portfolio of personas along with their roles and responsibilities
• Analyzing lead generation metrics and KPIs to track performance, identify areas for improvement, and make data-driven decisions
• Preparing and present reports on lead generation performance, insights, and recommendations to stakeholders about conversions

Skills

• Bachelor's degree in related field
• Proven experience in B2B sales research, lead management, demand generation, or related roles
• Strong understanding of lead management principles, lead generation and nurturing strategies, and lead scoring methodologies
• Knowledge of sales best practices, including outbound lead generation and customer lifecycle management
• Proficiency in CRM systems (e.g., Salesforce), automation platforms, and lead management tools such as Zoominfo, LinkedIn Navigator, Crunchbase, Lusha, Apollo, or D&B/Hoovers
• Familiarity of using AI for lead gen (or equivalent) for prospect grading and/or building a lead gen funnel to find potential prospects
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
• Excellent organizational and project management skills, with the ability to handle multiple priorities and meet deadlines
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, including sales leadership
• Self-motivation, responsibility, fast learning, an ability to work individually and collaboratively
• Familiarity or expertise within the global payments or FX sector is a plus

Benefits

• Comprehensive Benefits Package including, Medical, Dental, Vision and Paramedical benefits, as of day one
• Optional company match RRSP program
• Virtual fitness classes offered company-wide
• Time-off including major holidays, vacation, sick, personal, & volunteer time
• Discounted gym membership rate
• Philanthropic support with both local and national organizations
• Fun culture with company-wide contests and prizes

Company Overview