[Remote] Senior Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Re:Build Manufacturing is a growing family of industrial and engineering businesses focused on revitalizing US manufacturing. The Senior Marketing Manager will drive go-to-market initiatives, collaborate with various teams, and implement marketing strategies to support client acquisition and growth.
Responsibilities
- Lead the generation and flow of high-quality MQL’s into the sales funnel for the assigned businesses
- Conduct targeted market and competitive research to identify trends, customer needs, and competitive positioning opportunities that inform strategic decisions
- Develop, drive, and execute on targeted campaigns to improve and sustain pipeline health in collaboration with the demand generation team
- Develop, drive, and implement the marketing strategy for the capabilities in our industrial systems, automation, machine design/build, and battery technology
- Own, plan, manage, and optimize spend for the annual demand generation budget to generate funnel growth and pipeline velocity
- Develop, implement, and use creative and differentiated ideas to drive high-quality leads into the funnel and position Re:Build in the marketplace as a technical industry leader
- Develop, drive, author, and compile technical content, including: Case studies, Speaking engagements, Webinars, Print and digital sales/marketing
- Support overall company marketing goals and go-to-market strategy
- Support and influence the tradeshow calendar by targeting relevant events for our product innovation and engineering services businesses
- Identify, develop, and execute strategy for non-traditional market segments
- Track and report on the efficacy of marketing programs and initiatives and recommend adjustments to strategy
Skills
- Bachelor's degree or equivalent experience in engineering, marketing, or a related field
- Minimum of 8 years of professional experience in a marketing position in an industrial systems, engineering, automation, or manufacturing company; experience in engineering-based role prior to working in marketing would be ideal
- Competency and fluency in Account Based Marketing (ABM), Paid Media, Automation, CRO, SEO, PLG, activation, and retention
- Strong background of driving demand-generation programs that deliver measurable business results, including pipeline and revenue
- Proven experience developing and accomplishing unified campaigns across multiple channels, including email, webinars, paid media, events, and social media
- Proficient with Microsoft Office 365 Suite
- Competent with the Adobe Creative Cloud Suite of products (Photoshop, InDesign, and Illustrator)
- Familiarity or experience with HubSpot
- Extreme attention to detail and exceptional organizational skills
- Self-motivated with the ability to work independently
- Comfortable with multitasking in a high-pressure and deadline-driven environment
- Excellent written and verbal communication skills
- Curious, fast-learning, and resourceful
- Applied understanding of basic marketing principles
- Creative problem-solving skills
- Ability to work well with a remote team
- Ability to prioritize tasks and meet deadlines in a fast-paced environment
- Comfortable with using metrics to strive for continuous improvement and demonstrating the value of marketing initiatives
Benefits
- Every employee of Re:Build will share ownership in the company and will share in the financial rewards of the success we achieve together, at all levels of the company!
- Re:Build Manufacturing is proud to be an Equal Employment Opportunity and Affirmative Action employer.
- Re:Build is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at 617.909.6275.
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