Growth Manager

About SOCKET

SOCKET is the first chain abstraction protocol. SOCKET was founded in 2021 with the mission to solve increasing fragmentation between rollups and chains.

Over the last 2 years, SOCKET has facilitated over $11bn in volumes. SOCKET is leveraged by the top protocols applications in the space like Metamask, Coinbase, Rainbow Wallet, Zapper, Zerion, OpenSea, Aevo, Matcha more.

We are looking for a results-driven Growth Manager to develop and execute growth initiatives working cross-functionally with product, engineering and design to ensure successful customer adoption. The ideal candidate is deeply familiar with crypto protocols and has a proven track record of scaling user adoption in the Web3 space.

Role Responsibilities

• Develop and execute marketing campaigns focussing on target audience identification, creative direction, copywriting, and performance reporting.
• Translate features and use cases into audience-specific benefits that clearly articulates the protocol's value proposition and differentiates it from competitors.
• Collaborate with product and engineering teams to refine user onboarding and retention strategies based on data-driven insights.
• Foster an engaged user community in collaboration with community managers.
• Leverage partnerships with protocols, chains, and dApps to drive growth through co-marketing and ecosystem initiatives.
• Analyze user behavior and feedback to continuously improve acquisition and retention efforts.
• Track and report key growth metrics to measure success against goals.

Required Experience

• 3+ years of experience in growth or product marketing, preferably for B2C products or protocols.
• Proven track record of managing all aspects of successful marketing campaigns for protocols or products used by millions of users
• Hands-on experience managing user acquisition for Consumer Apps, Wallets or DeFi protocols.
• Deep understanding of Web3 ecosystems, including DeFi and layer 1/2 chains.
• Proficiency with Web3 analytics tools like Dune Analytics or Nansen.
• Strong analytical skills with ability to draw insights from various data sources
• Experience with paid acquisition, KOL partnerships and content marketing.
• Excellent communication and stakeholder management skills.
• Familiarity with community-led growth strategies and building engaged user communities.

What you'll like about us:

• We have real scale - our product reaches millions of people in crypto and our users love us
• No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously.
• We are a team of builders- we’re always shipping
• Good vibes - we are all team players that only want the best for each other and the company.
• Remote Friendly - Enjoy the flexibility of remote work.

Originally posted on Himalayas